STUDIO ACTIVE · BRIEFS OPEN

Membership & course sites that keep students coming back.

Custom WordPress LMS and membership builds — gated content, member areas, recurring payments and a student journey that actually gets finished. Built on LearnDash or Tutor LMS, owned entirely by you.

Membership, Done Right

Built for members — not just logins.

  • ✓Gated content & member areas
  • ✓LearnDash or Tutor LMS done right
  • ✓Recurring payments & drip content
  • ✓You own the platform — no lock-in
200+Sites launchedCustom WordPress builds shipped since 2022.
90+PageSpeed scoreHand-tuned on every project we ship.
4+Years in businessBuilding WordPress, and only WordPress, since 2022.
3–4 wksTypical buildFrom structure to first enrolment, scope depending.

No. 01 — The Difference

What a real membership site is.

A membership site isn't a plugin slapped onto a blog. It's a student journey engineered to be joined, finished and renewed.

Most course and membership sites are built by activating a plugin and hoping for the best — a confusing dashboard, a course flow that loses people by lesson two, slow video pages, and no sense of progress. Members sign up, get lost, and quietly cancel. And in a recurring-revenue business, churn is the whole ballgame.

A custom LMS build is designed around the member's journey: a clean dashboard that makes the next step obvious, gated and dripped content that keeps people coming back, recurring payments that just work, and progress tracking and certificates that give members a reason to finish. Built on LearnDash or Tutor LMS, tuned for speed, and fully owned by you — so your income isn't renting space on someone else's platform.

No. 02 — The Reality

What churn really costs you.

01

A course nobody finishes doesn't sell twice.

02

Recurring revenue lives and dies on the dashboard.

03

A confused member is a cancelled member.

No. 03 — The Moving Parts

What's inside a custom LMS build.

Nine parts, engineered around getting members to join, finish and renew.

01

Membership Strategy

Tiers, access and pricing planned around retention.

02

Course Structure

Lessons and modules sequenced so people actually finish.

03

LMS Setup

LearnDash or Tutor LMS configured properly, not just switched on.

04

Gated & Drip Content

Access controlled and content released to keep members engaged.

05

Member Dashboard

A clean home base that makes the next step obvious.

06

Payments & Subscriptions

Recurring billing that works and holds up at scale.

07

Progress & Certificates

Tracking and rewards that give members a reason to return.

08

Speed Optimisation

Fast lesson and video pages that don't frustrate.

09

Retention Analytics

Insight into where members drop off so you can fix it.

No. 04 — Pricing

Simple pricing, no surprises.

No per-member fees, no revenue share, no platform holding your course library hostage. Fixed scope, fixed price, agreed before we start — and we custom-quote anything in between within 24 hours.

Starter

From$50

A first course or a simple gated member area.

  • ✓LearnDash or membership setup
  • ✓Up to 3 courses / tiers
  • ✓Member area & login flow
  • ✓Payment gateway integration
  • ✓Elementor Pro included, 1 year
  • ✓15 days post-launch support
Most Popular

Standard

From$100

A proper course platform with drip, quizzes and progress tracking.

  • ✓Up to 10 courses / membership levels
  • ✓Custom course & lesson templates
  • ✓Drip content & quizzes
  • ✓Analytics & progress tracking
  • ✓Elementor Pro included, 1 year
  • ✓30 days support + priority queue

Premium

From$500

Large libraries, custom dashboards, or migrating off Kajabi.

  • ✓Up to 60 courses / custom LMS build
  • ✓Bespoke member dashboard
  • ✓Subscriptions & gated content
  • ✓Staging & QA workflow
  • ✓Elementor Pro included, 1 year
  • ✓60 days support + 3 months maintenance

✓ Every package — no per-member fees, your member list stays yours.

Elementor Pro is activated under our agency licence for the period stated. LMS plugin licences and video hosting are billed separately by those providers.

No. 05 — Why Members Churn

Four reasons members churn.

Recurring revenue leaks in the same predictable places. Close these and members stay.

01 · Dashboard

A clunky login and dashboard

If members can't find the next lesson in seconds, they stop looking.

02 · Flow

A confusing course flow

A course that loses people by lesson two never gets finished — or renewed.

03 · Speed

Slow video and lesson pages

Buffering and lag turn a paid experience into a frustrating one.

04 · Progress

No sense of progress or reward

Without milestones and wins, motivation fades and cancellations rise.

No. 06 — Custom vs Plugin

A custom LMS vs a plugin slapped on.

CompareFeaturesRecommendedCustom LMS BuildDIYPlugin DefaultsHostedKajabi / Teachable
Built around✓The member's journeyWhatever the plugin ships withTheir template, not yours
Member dashboard✓Designed for your courses✕ Generic and clutteredPolished but fixed
Look and branding✓Fully yoursTheme-limited✕ Theirs, with your logo
Page speed✓Hand-tuned, 90+Slow lesson pagesOut of your control
Who owns the member list✓You do, entirely✓You do✕ On their platform
Ongoing cost✓Hosting only✓Plugin licence✕ Monthly, rising with members
Revenue share✓None✓None✕ Transaction fees apply
As you grow✓Scales with youStarts to strainYou move up a tier
Cost to startOne fixed build price✓Cheapest up front✓Low monthly to begin

Swipe to compare →

No. 07 — The Stakes

Recurring revenue lives on the first login.

A member who doesn't finish lesson one rarely stays for month two.

That first session is everything. If a new member logs in and immediately feels lost — a cluttered dashboard, an unclear next step, a slow page — the doubt creeps in and the cancellation follows. Retention isn't a marketing problem you fix later; it's built into the experience from the first click. Get the journey right and members finish, renew and refer. Get it wrong and no amount of new sign-ups fills a leaking bucket.

Ask Yourself

If a new member logged in today, would they finish lesson one — or never come back?

No. 08 — How We Work

Our LMS build process.

Six stages from structure to scale, built around members who join and stay.

01

Discovery & Structure

We map your content, tiers and how members should move through it.

Week 1
02

LMS Blueprint

Platform, dashboard and payment flow planned and quoted.

Week 1–2
03

Design & Build

Custom member area, courses and dashboard, hand-built.

Week 2–5
04

Payments & Content

Subscriptions, drip and gating configured and loaded.

Week 5–6
05

Launch & Test

Go-live with real test enrolments before members arrive.

Launch
06

Support & Scale

30 days of free fixes, then support as you add courses.

Ongoing

No. 09 — Words to Build By

Membership truths worth remembering.

01

Members don't quit courses — they quit confusion.

02

Recurring revenue lives and dies on the dashboard.

03

Gate the content, not the experience.

04

Selling the join is easy; earning the renewal is the work.

05

Drip keeps them; dumping everything loses them.

06

Own your platform, or rent your income.

No. 11 — Picture This

How to think about a membership site.

Not thisA locker But thisA gym
01 / Picture this

They pay for progress

Members aren't buying somewhere to store content. They're buying the ongoing experience and the sense of getting somewhere.

In the buildingThe front desk On your siteThe dashboard
02 / Picture this

Point them straight at what's next

A good front desk tells you exactly where to go. A bad one leaves you standing in the lobby, wondering.

Not thisDump it all But thisLeave a trail
03 / Picture this

A reason to come back

Releasing content over time turns a one-off download into a habit — and a habit is what renews.

No. 12 — The Payoff

The results a great LMS delivers.

90+
PageSpeed score
<2s
Load time
2.5×
Retention lift
Yours
Platform and member list

Figures are representative and vary by project, industry and starting point.

No. 13 — Client Voices · 4.9★

What our clients say.

★★★★★
Our old site made a serious firm look like a side hustle. The custom build changed how prospects treat us — enquiries are up 40% and they arrive already trusting us.
RH
Rebecca Hall
Principal · Advisory Firm · Sydney
★★★★★
Finally a site that looks like us and not a template. It loads instantly, ranks, and I can edit it myself. Worth every cent.
MC
Marcus Cole
Owner · Retail Brand · Austin
★★★★★
They took us from a scrappy startup site to something that punches above its weight. We closed our first enterprise deal a month after launch.
AK
Ayaan Karim
Co-founder · SaaS Startup · Singapore

No. 14 — Why Us

Why businesses choose WordPress Baba.

01 / Focus

WordPress specialists, not generalists

We do one platform, deeply. Four years of WordPress and nothing but.

↗
02 / Ownership

No lock-in, you own everything

Your platform, content and member list. No revenue share, no per-member fees.

↗
03 / Speed

Speed & SEO baked in

Green Core Web Vitals and clean schema on every build, never an upsell.

↗
04 / Access

Direct access to your developer

No account-manager telephone game. You talk to who builds it.

↗
05 / Pricing

Transparent, fixed pricing

One quote, agreed before we start. No hourly meter, no surprises.

↗
06 / Care

Post-launch care

30 days of free fixes, then an affordable monthly maintenance plan. We don't ghost you.

↗

No. 16 — FAQs

Membership & course site FAQs.

Straight answers, no sales fog.

Can I add new courses myself?
Absolutely. We build on LearnDash or Tutor LMS and train you, so adding courses, lessons and members is straightforward — no developer needed.
Can you migrate my existing course?
Yes. We move your content, members and progress data across and preserve access for existing students, so nobody loses their place.
LearnDash or Tutor LMS — which do you use?
Both. We recommend the right one for your needs — LearnDash for deep course features, Tutor LMS for a lighter, cost-effective setup.
Can you set up recurring payments?
Yes. We configure subscriptions and recurring billing through Stripe, PayPal or your preferred gateway.
How long does it take to build?
Most membership and course sites launch in 3–4 weeks depending on the number of courses and features. We lock the timeline in the brief before we start.
What happens as my membership grows?
The build is architected to scale, so adding courses and members doesn't slow it down. No per-member fees and no tier caps — the platform is yours.