DTC brands
Direct-to-consumer, single brand, 20 – 500 SKUs. Story-led product pages, optimized funnel.
- Brand-led product storytelling
- Upsell & cross-sell flows
- Custom collection landing pages
Custom WooCommerce stores architected around the buying flow — not the platform's defaults. Product taxonomy, checkout, payments, shipping, tax — every layer engineered for revenue. Built to scale from 25 SKUs to 25,000.
Built For
Four kinds of store, four different builds. We tailor the architecture to how you actually sell — not a generic template that fits no one well.
Direct-to-consumer, single brand, 20 – 500 SKUs. Story-led product pages, optimized funnel.
Subscription boxes, supplements, services. Recurring billing, customer portals, retention flows.
Online + physical stores. Inventory sync, in-store pickup, local delivery, multi-location.
500+ SKUs, multi-region, multi-currency. Performance-tuned for high traffic, complex catalogs.
What You Get
Eight layers of an e-commerce build — all engineered, all included. No "WooCommerce comes set up out of the box" hand-waving.
Categories, attributes, variants, tags structured for navigation, filtering, and search. Built to scale.
Hand-designed product page templates. Image galleries, variant selectors, social proof, urgency, trust signals.
Streamlined checkout — 30% fewer fields than default WooCommerce. One-page or multi-step depending on your AOV.
Stripe, PayPal, Apple Pay, Google Pay, regional gateways. PCI-compliant configuration. Test & live mode.
Country, state, zip-code level shipping rules. Flat, weight-based, real-time carrier rates. Free-shipping thresholds.
Country-specific VAT/GST/sales tax. Automated where possible (TaxJar, Avalara). Manual rules where needed.
GA4, Facebook Pixel, TikTok Pixel, GTM. Enhanced e-commerce events, attribution, funnel reports configured day-one.
Free fixes, edits, and any payment / shipping config tweaks for the first 30 days post-launch.
By the Numbers
Default WooCommerce has every feature your store needs — and configured wrong on every single one. The real work isn't building the store. It's optimizing every layer so the customer actually buys.
How It Works
E-commerce builds run longer than standard sites — there's more to engineer. Same fixed-scope, fixed-price commitment. Sign-off between every phase.
Brief, current-store audit (if exists), competitive analysis. Product list intake. Conversion funnel mapping.
Category structure, product template design, cart & checkout flow design. Two design rounds.
WooCommerce setup, custom development, product import, payments, shipping, tax, third-party integrations.
Order testing, payment testing across regions, performance pass, analytics verification, go-live.
Timeline
E-commerce takes longer because there's more to get right. Here's exactly what we build, when. Eight weeks from kickoff to live store.
Kickoff, brand audit, current-store audit, top-3 competitor breakdown, customer journey mapping.
Category taxonomy, attribute schema, product variant plan. Filtering, search, navigation logic. Stock import format.
Homepage, collection, product templates. Image gallery, variant selectors, social proof modules.
Cart drawer, checkout flow design (single-page vs multi-step), account dashboard, thank-you page. Critical conversion surfaces.
Custom theme code, product page templates, product import (CSV or migration), inventory setup.
Payment gateway integration (Stripe, PayPal, regional). Shipping zones & rates. Tax rules per region. Test mode end-to-end.
Speed pass, image optimization, browser & device QA. Test 30+ order scenarios. Analytics & pixel verification.
Zero-downtime DNS, payment-mode flip from test → live, CMS & WooCommerce training, written admin docs.
Three tiers, sized by catalog size and complexity. Need subscription billing, multi-region, or headless? We custom-quote in 24 hours.
For new stores, side projects, and small DTC brands. Up to 25 products, all the essentials configured properly.
For growing stores doing meaningful revenue. Custom product templates, optimized checkout, upsells, full integrations.
For high-volume stores, subscription businesses, multi-region operations. Unlimited products, custom features, API integrations.
Optional Extras
E-commerce specific extras. Stack any onto your store project for bundled pricing, or add after launch as standalone work.
White-background or lifestyle shots. Bulk pricing for catalogs of 50+ products.
SEO-optimized product descriptions. Brand-voiced, conversion-tuned, ready to publish.
Three-email recovery sequence. Klaviyo or Mailchimp integration. Typical 8 – 15% recovery rate.
Klaviyo or Mailchimp full setup. Welcome series, browse abandonment, post-purchase flows.
Full data migration: products, customers, orders, reviews. SEO redirects mapped 1:1.
Hosting, security, plugin updates, daily backups, small edits. Built for e-commerce uptime.
Recent Stores Built
Client Voices · On E-Commerce
We migrated from Shopify expecting friction. Got the opposite — checkout converts 22% better, we own the data, and the monthly platform fee is gone. Best business decision we made last year.
Built a subscription business from zero. Two years later — 2,400 active subscribers and churn under 4%. The platform scales with us.
Local pickup, online orders, multi-location inventory all in one. Online sales up 170% in the first year. No friction with our POS.
FAQs
Six questions store owners ask before commissioning a custom WooCommerce build. Honest answers.
Send a brief with your product count, current platform (if any), and target launch. Fixed quote and honest fit assessment back within 24 hours.