Results over everything
A pretty site that doesn't convert is an expensive brochure. We build for load speed, leads and sales — the numbers that actually pay your bills.
↗Our Story
The WordPress studio that refused to ship junk.
WordPress Baba didn't start in a boardroom — it started with one stubborn belief: that a small business shouldn't have to choose between a cheap template that breaks and an agency that charges a fortune and disappears. This is the story of how a handful of clients turned into 200+ builds across 25 countries — and why we've never once been tempted to bolt a site together and call it done.
"We believe every business deserves a website that actually works for them — fast, honest, and built to last."— Mohammad Abubakar, Founder
No. 01 — Why We Exist
A great website shouldn't be a big-budget privilege.
The businesses that are the heart of their communities too often get stuck with the worst websites.
Slow, dated, templated sites that quietly lose customers every single day — while the big brands pay fortunes for sleek, fast sites engineered to convert. It's a lopsided fight, and the little guy usually loses it before a visitor even reads a word.
We built WordPress Baba to close that gap. The same custom, do-it-right build the big players get — the speed, the design, the SEO, the ownership — made accessible to the owner who's already wearing fifteen hats before lunch. Not a stripped-back "small business special." The real thing, done properly, at a price that makes sense.
No. 02 — The Beginning
How a frustration became a studio.
Our founder kept seeing the same sad film play out, on repeat.
A good owner would hand their money to a parade of vendors — one did the design, another built it slowly, a third bolted on plugins nobody maintained — and at the end, nobody owned the result. When something broke, everyone pointed at everyone else, and the owner was left holding a site they couldn't fix and didn't understand.
So we asked a stubbornly simple question: what if one team owned the whole website, end to end — design, code, speed, content and care, all under one roof? Turns out "simple" was exactly what the industry had forgotten how to do. We started small, built for a few clients, did the work properly, and word spread. A scrappy operation grew into a studio building across 25 countries — and we never once locked a client in to get there.
No. 03 — What Drives Us
The heart of what we do.
01
No sales pitch — just an honest reason we get up and do this.
02
When a client hires us, they hand us their livelihood. We don't forget that.
03
We'd rather say less, do more, and let the work do the bragging.
No. 04 — Our Values
The values we won't budge on.
Radical transparency
You own everything, see every decision, and know exactly what you're paying for. No black boxes, no mystery invoices, no "trust us."
↗Partner, not vendor
We'll tell you the honest truth — which build to lead with, what to fix first, and where you're quietly wasting money. Even when it costs us the upsell.
↗Do the boring work right
Clean code, real optimisation, every bolt tightened. The unglamorous work is exactly where most sites quietly fall apart — so it's where we obsess.
↗No. 05 — The Road So Far
Years of building for the little guy.
Six chapters from a single stubborn idea to 200+ builds across the globe.
01
The Spark
One founder, one belief, and a refusal to keep watching good owners get burned by bad builds.
02
First Believers
A few brave clients took a chance. We did the work properly, and they told their friends.
03
Word Gets Around
Referrals turned into a steady stream. Turns out "does what they say" travels fast.
04
Crossing Borders
Tuned builds for AU, US, UK, NZ, CA and IE — local spelling, local buyers, one standard.
05
The Full System
Design, dev, speed, content and care brought under one roof — no more vendor parade.
06
200+ and Counting
Two hundred builds, twenty-five countries, and not a single client locked in to get here.
No. 07 — The Human Side
Behind every website is a business betting on it.
A website isn't a line item on an invoice. It's someone's livelihood, wearing its Sunday best.
It's the local shop that finally gets found on Google. The course creator who can finally sell while she sleeps. The startup that finally looks legit enough to close the deal. When you hand us that, you're not buying pixels — you're betting a piece of your future on us getting it right. We treat your site the way we'd want ours treated: honest when the news is tough, and hustling like mad when the opportunity is real.
Here's the Truth
We don't measure success in invoices sent. We measure it in businesses still growing — and still glad they called us.
No. 08 — Meet the Team
Meet the team behind your website.
Real people build your site, not bots. Abubakar leads the build, Rabu runs strategy, and a crew of eight specialists handles the design, code, content and search work. Here's who's in your corner.
Muhammad Abubakar
Owner & WordPress Developer4+ years building fast, custom WordPress sites for brands across the US, UK, Australia and beyond.
Build it right, or don't build it.
Abubakar started WordPress Baba in 2022 with one stubborn belief: a small business shouldn't have to choose between a cheap template that breaks and an agency that charges a fortune, then disappears.
He's spent years mastering how a WordPress site actually performs — not just how it looks. Clean code, green Core Web Vitals, and a site the client genuinely owns. No bloat, no lock-in, no black boxes.
Today he reviews every build before it ships. Your site isn't guesswork here — it's engineered, measured, and signed off by the person whose name is on the studio.
Rafiqul Islam Rabu
Co-Owner & Local SEO StrategistMakes sure the sites we build actually get found — locally, and by the people ready to buy.
A site nobody finds isn't finished.
Rabu co-founded WordPress Baba and leads the search side of the studio — the structure, schema and local signals that decide whether a business shows up when someone searches for what they sell.
He's also the one keeping builds honest: every page checked on every screen, every link tested, every promise in the brief accounted for before launch.
While we build, he's your point of contact. Questions get answered in hours, not days — a project should never feel like a black box.
The crew that ships it
Behind every build is a team of specialists handling the design, the code, the content and the search work that keeps your site fast, findable and growing.
Md Azad Hussain
Marketing Expert
Shimul Islam
Technician & Dev
Theodore Finch
Senior Content Writer
S. M.
Backlink Specialist
Kazi Sunny
Content Writer · New Jersey
Jhony
SEO SpecialistBijoy
Google Ads ExpertJoy
Writer · JapanNo. 09 — From the Founder
A word from the founder.
"I still answer the phone, still do the boring work, and still mean it. You measure a studio by who's still growing because of it — not by how many logos are on its wall."
I started WordPress Baba because I was tired of watching good businesses get handed junk. Four years and 200+ builds later, the promise hasn't changed: fast, honest sites that the client actually owns. Every build still crosses my desk before it ships — because my name is on it, and so is yours.
Mohammad Abubakar
Founder & Lead Developer
No. 11 — FAQs
Getting to know WordPress Baba.
Straight answers, no sales fog.
How long have you been around?
Since 2022 — four-plus years, 200+ builds and clients in 25 countries. Long enough to have seen your industry before, still hungry enough to sweat the details.
What makes you different?
Two things: we do WordPress and only WordPress, so we're specialists not dabblers — and we never lock you in. You own everything, and we keep your business by earning it, not trapping it.
Are you a big agency or a small team?
A focused studio, deliberately. Small enough that you talk to the people building your site, big enough to have shipped hundreds of them. No account-manager telephone game.
Do you really work without lock-in contracts?
Genuinely. No long-term contracts, no proprietary platform, no ransom. Care plans are month-to-month. If you ever want to leave, you take the whole site with you.
Who actually does the work on my project?
Our in-house crew — developers, designers and WooCommerce/LMS specialists — with the founder reviewing every build before it ships. Not outsourced, not off-shored to strangers.
Do you only work with local clients?
Not at all. We build for clients in 25 countries. It's all async-friendly and English-first, so timezones are no worries.
What businesses do you work best with?
Ambitious small and mid-sized businesses who want a site that actually performs — e-commerce, local services, professional firms, course creators, clinics and startups. If you sell something, we can help.
How do we get started?
Message us on WhatsApp or request a free quote with your goals and your current site if you have one. We reply within 24 hours with a fixed scope, timeline and price — no discovery-call runaround.