Results over everything
A pretty site that doesn't convert is an expensive brochure. We build for load speed, leads and sales — the numbers that actually pay your bills.
↗Our Story
WordPress Baba didn't start in a boardroom — it started with one stubborn belief: that a small business shouldn't have to choose between a cheap template that breaks and an agency that charges a fortune and disappears. This is the story of how a handful of clients turned into 200+ builds across 25 countries — and why we've never once been tempted to bolt a site together and call it done.
"We believe every business deserves a website that actually works for them — fast, honest, and built to last."— Mohammad Abubakar, Founder
No. 01 — Why We Exist
The businesses that are the heart of their communities too often get stuck with the worst websites.
Slow, dated, templated sites that quietly lose customers every single day — while the big brands pay fortunes for sleek, fast sites engineered to convert. It's a lopsided fight, and the little guy usually loses it before a visitor even reads a word.
We built WordPress Baba to close that gap. The same custom, do-it-right build the big players get — the speed, the design, the SEO, the ownership — made accessible to the owner who's already wearing fifteen hats before lunch. Not a stripped-back "small business special." The real thing, done properly, at a price that makes sense.
No. 02 — The Beginning
Our founder kept seeing the same sad film play out, on repeat.
A good owner would hand their money to a parade of vendors — one did the design, another built it slowly, a third bolted on plugins nobody maintained — and at the end, nobody owned the result. When something broke, everyone pointed at everyone else, and the owner was left holding a site they couldn't fix and didn't understand.
So we asked a stubbornly simple question: what if one team owned the whole website, end to end — design, code, speed, content and care, all under one roof? Turns out "simple" was exactly what the industry had forgotten how to do. We started small, built for a few clients, did the work properly, and word spread. A scrappy operation grew into a studio building across 25 countries — and we never once locked a client in to get there.
No. 03 — What Drives Us
No sales pitch — just an honest reason we get up and do this.
When a client hires us, they hand us their livelihood. We don't forget that.
We'd rather say less, do more, and let the work do the bragging.
No. 04 — Our Values
A pretty site that doesn't convert is an expensive brochure. We build for load speed, leads and sales — the numbers that actually pay your bills.
↗You own everything, see every decision, and know exactly what you're paying for. No black boxes, no mystery invoices, no "trust us."
↗We'll tell you the honest truth — which build to lead with, what to fix first, and where you're quietly wasting money. Even when it costs us the upsell.
↗Clean code, real optimisation, every bolt tightened. The unglamorous work is exactly where most sites quietly fall apart — so it's where we obsess.
↗No. 05 — The Road So Far
Six chapters from a single stubborn idea to 200+ builds across the globe.
One founder, one belief, and a refusal to keep watching good owners get burned by bad builds.
A few brave clients took a chance. We did the work properly, and they told their friends.
Referrals turned into a steady stream. Turns out "does what they say" travels fast.
Tuned builds for AU, US, UK, NZ, CA and IE — local spelling, local buyers, one standard.
Design, dev, speed, content and care brought under one roof — no more vendor parade.
Two hundred builds, twenty-five countries, and not a single client locked in to get here.
No. 07 — The Human Side
A website isn't a line item on an invoice. It's someone's livelihood, wearing its Sunday best.
It's the local shop that finally gets found on Google. The course creator who can finally sell while she sleeps. The startup that finally looks legit enough to close the deal. When you hand us that, you're not buying pixels — you're betting a piece of your future on us getting it right. We treat your site the way we'd want ours treated: honest when the news is tough, and hustling like mad when the opportunity is real.
We don't measure success in invoices sent. We measure it in businesses still growing — and still glad they called us.
No. 08 — The Crew
No faceless account managers. You work directly with the developers, designers and content crew building your site.
Started WordPress Baba in 2022 and still reviews every build that ships out the door.
Runs delivery and QA — scope, schedule and standards, from first brief to launch day.
Makes sure the site gets seen — positioning, campaigns and the growth after go-live.
No. 09 — From the Founder
"I still answer the phone, still do the boring work, and still mean it. You measure a studio by who's still growing because of it — not by how many logos are on its wall."
I started WordPress Baba because I was tired of watching good businesses get handed junk. Four years and 200+ builds later, the promise hasn't changed: fast, honest sites that the client actually owns. Every build still crosses my desk before it ships — because my name is on it, and so is yours.
No. 11 — FAQs
Straight answers, no sales fog.