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№ 01 · SPEED & SEO OPTIMIZATION WORKING WORLDWIDE STUDIO ACTIVE · BRIEFS OPEN

Speed & SEO Optimization

Make your existing site fast enough to rank.

Fix the speed and SEO problems dragging your WordPress site down — without a full rebuild. We tune Core Web Vitals, clean up schema and on-page SEO, and get your load times into the green.

Speed, Done Right

Green Core Web Vitals — without starting over.

  • Core Web Vitals into the green
  • On-page SEO & schema fixed
  • Faster load, lower bounce
  • Keep your site — just faster
200+Sites launchedCustom WordPress builds shipped since 2022.
96/100Avg PageSpeedHand-tuned on every project we ship.
4+Years in businessBuilding WordPress, and only WordPress, since 2022.
25Countries servedServing clients in 25 countries.

Free Speed Check

Test your website speed.

Enter your URL for a live PageSpeed report — powered by Google. Real scores and Core Web Vitals for mobile and desktop, in under a minute.

Results for · Mobile test

Performance
Accessibility
Best Practices
SEO
LCPLargest Contentful Paint
CLSCumulative Layout Shift
FCPFirst Contentful Paint
TBTTotal Blocking Time
SISpeed Index
Performance
Accessibility
Best Practices
SEO
LCPLargest Contentful Paint
CLSCumulative Layout Shift
FCPFirst Contentful Paint
TBTTotal Blocking Time
SISpeed Index

No. 01 — The Difference

What speed & SEO optimization is.

You don't always need a new site. Sometimes you need the one you've got made fast enough to rank and convert.

Speed and SEO optimization is a rebuild-free intervention. Instead of starting from scratch, we diagnose exactly what's slowing your WordPress site — bloated images, render-blocking code, no caching, a heavy theme — and fix it, then clean up the on-page SEO and schema that decide whether Google can even understand your pages.

Why it matters: Core Web Vitals are a ranking factor, and speed is a conversion factor. Slower pages measurably cost both rankings and sales. Getting your pages into the green often lifts positions and conversions at the same time — usually for a fraction of the cost and time of a full rebuild.

No. 02 — The Reality

What slow really costs you.

01

Every extra second is a customer deciding to leave.

02

Google times your pages — slow ones quietly lose rank.

03

Great content on a slow site is a whisper in a storm.

No. 03 — The Moving Parts

What's inside a speed & SEO tune-up.

Nine fixes, sequenced from the biggest wins down to the finishing touches.

01

PageSpeed Audit

We benchmark exactly where the site is losing time and rank.

02

Core Web Vitals Fixes

LCP, CLS and INP tackled until the metrics go green.

03

Image Optimization

Right-sized, next-gen images that stop dragging pages down.

04

Caching & CDN

Pages served fast and close to the visitor.

05

Code Minification

CSS and JS trimmed and deferred so nothing blocks the render.

06

Schema Markup

Structured data added so Google reads your pages correctly.

07

On-Page SEO Cleanup

Titles, headings and metadata tightened for intent.

08

Technical SEO Fixes

Crawl, index and sitemap issues resolved.

09

Monitoring

Before/after benchmarks so the gains are provable.

No. 04 — Every Tune-Up Includes

What's included in every tune-up.

No surprise line items. Every engagement ships with a provable before/after.

WordPress BabaStatement of inclusions Ref · Every tune-up
Items · 08
ItemCost to you
  • 01Full speed & SEO auditIncluded
  • 02Core Web Vitals optimizationIncluded
  • 03Image & asset optimizationIncluded
  • 04Caching & CDN setupIncluded
  • 05Schema & meta cleanupIncluded
  • 06On-page SEO fixesIncluded
  • 07Before/after PageSpeed reportIncluded
  • 0830-day post-launch supportIncluded
Added to your invoiceAll eight items · every tune-up $0

Fixed price agreed before work starts

No. 05 — Signs You're Too Slow

Four signs your site is too slow.

If any of these ring true, speed is quietly costing you rankings and sales.

01 · Score

Below 50 on PageSpeed

A red score is Google telling you the experience is hurting your rank.

02 · Bounce

High bounce on mobile

Slow mobile pages get abandoned before they finish loading.

03 · Pages

Sluggish product or blog pages

The pages meant to sell and rank are the ones dragging their feet.

04 · Rank

Good content, poor rankings

When strong content still won't rank, speed and technical SEO are usually why.

No. 06 — Optimize vs Rebuild

Optimization vs a full rebuild.

CompareFeaturesThis serviceSpeed & SEO Tune-UpBigger jobFull RebuildDIYA Speed Plugin
What happens to your siteKept — we fix what isn't workingReplaced from scratchKept, plus another plugin
Core Web VitalsInto the greenInto the greenSome gain, rarely green
Schema & technical SEOAudited and fixedBuilt in from the start Out of scope
Fixes a heavy themeMitigated, not removedGone entirely No
Fixes dated design No — same look, fasterYes No
Before/after proofBenchmarked both endsLaunch scores onlyWhatever the plugin reports
Risk to rankingsMinimal — URLs unchangedManaged with redirectsCan break layout silently
TurnaroundDays to a couple of weeksSeveral weeksAn afternoon
CostA fraction of a rebuildFull project priceLicence fee

Swipe to compare →

Not sure which you need? If the site looks right and just performs badly, a tune-up is the answer. If the design is dated or the theme is the problem, a rebuild will cost less than doing both. We'll tell you which after the audit — and we'll say so if it's the rebuild.

No. 07 — The Stakes

Google is timing your pages.

Core Web Vitals aren't a suggestion anymore — they're a ranking signal.

Every time someone visits, Google quietly measures how fast your page paints, how stable it is as it loads, and how quickly it responds to a tap. Fail those, and you slip down the results — no matter how good your content is. The frustrating part is that most sites fail Core Web Vitals for the same handful of fixable reasons. Fix them, and you're often rewarded with both higher rankings and lower bounce at once.

Ask Yourself

Google times every page you publish — is yours passing, or quietly losing rank?

Find out in 60 seconds →

No. 08 — How We Work

Our optimization process.

Six stages, each one measured, so every gain is provable and nothing breaks.

01

Audit & Benchmark

We measure current speed, Core Web Vitals and SEO health.

Days 1–2
02

Speed Plan

The biggest wins prioritised into a clear fix list.

Days 2–3
03

Core Web Vitals Fixes

Images, code, caching and CDN tackled until metrics go green.

Week 1
04

SEO & Schema

On-page SEO tightened and structured data added.

Week 1–2
05

Test & Verify

Re-benchmarked so the before/after gains are proven.

Week 2
06

Monitor & Support

Ongoing monitoring and 30 days of support.

Ongoing

No. 09 — Words to Build By

Speed truths worth remembering.

01

You can't bolt speed on at the end — but you can fix it now.

02

Nobody waits to find out how good your offer is.

03

Schema is the label Google reads first.

04

Fast pages rank; slow pages apologise.

05

Core Web Vitals aren't optional anymore.

06

Measure, fix, then measure again.

No. 11 — Picture This

How to think about optimization.

Not thisA new engine But thisA tune-up
01 / Picture this

You don't buy a new car because it's out of tune

You service the one you've got. Same chassis, same look — it just stops losing to everything around it.

On the streetYour shopfront sign On your siteSchema markup
02 / Picture this

Tell them what you sell before they ask

An unlabelled shop makes people guess. Structured data is the sign that tells Google exactly what's inside.

BeforeA locked door AfterAn open one
03 / Picture this

Everything good is already inside

The content, the offer, the design — all fine. Slow pages just keep people standing outside long enough to walk off.

No. 12 — The Payoff

The results a tune-up delivers.

96+
PageSpeed score
<2s
Load time
3×
Faster than before, typical
100%
CWV passing

Figures are representative and vary by project, industry and starting point.

No. 13 — Client Voices · 4.9★

What our clients say.

★★★★★
Finally a site that looks like us and not a template. It loads instantly, ranks, and I can edit it myself. Worth every cent.
MC
Marcus Cole
Owner · Retail Brand · Austin
★★★★★
Our old site made a serious firm look like a side hustle. The custom build changed how prospects treat us — enquiries are up 40% and they arrive already trusting us.
RH
Rebecca Hall
Principal · Advisory Firm · Sydney
★★★★★
They took us from a scrappy startup site to something that punches above its weight. We closed our first enterprise deal a month after launch.
AK
Ayaan Karim
Co-founder · SaaS Startup · Singapore

No. 14 — Why Us

Why businesses choose WordPress Baba.

01 / Focus

WordPress specialists, not generalists

We do one platform, deeply. Four years of WordPress and nothing but.

02 / Ownership

No lock-in, you own everything

Your code, content and hosting. Walk away any time — it's all yours.

03 / Speed

Speed & SEO baked in

Green Core Web Vitals and clean schema on every build, never an upsell.

04 / Access

Direct access to your developer

No account-manager telephone game. You talk to who builds it.

05 / Pricing

Transparent, fixed pricing

One quote, agreed before we start. No hourly meter, no surprises.

06 / Care

Post-launch care

30 days of free fixes, then an affordable monthly Care plan. We don't ghost you.

No. 16 — FAQs

Speed & SEO FAQs.

Straight answers, no sales fog.

Do I need a full rebuild instead?
Often not. If the bones are sound, a tune-up delivers most of the ranking and speed gains for a fraction of the cost. We'll tell you honestly which you need — including when it's the rebuild.
Will optimization break my site?
No. We work on a staging copy, test every change, and only push once it's verified — with backups in place throughout.
How long does it take?
Most speed and SEO tune-ups land in a few days to a couple of weeks, depending on how much needs fixing.
Can you guarantee I'll rank number one?
No honest studio can guarantee a position. What we guarantee is a faster, technically sound site that gives your content the best possible chance to rank.
What exactly are Core Web Vitals?
They're Google's speed and stability metrics — how fast the page paints (LCP), how responsive it is (INP), and how stable it stays while loading (CLS). They affect rankings.
Will the speed last, or does it slip back?
It slips if nothing changes — new plugins, unoptimised images and theme updates all add weight over time. We hand over a site in the green and tell you what to watch; a Care plan keeps it there if you'd rather not think about it.