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WooCommerce stores built to sell, not just list products.

Custom WordPress e-commerce architected around how people actually buy — not the platform's defaults. Fast product pages, a frictionless checkout, payments, shipping and tax configured properly, and a store you can run yourself.

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Ten checks on the things that decide whether a visitor becomes a customer: platform, checkout security, payment options, product schema and the trust signals a first-time buyer looks for.

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This reads your homepage only. Product pages and the checkout itself often behave differently, and that is usually where the real conversion problems sit.

Commerce, Done Right

Built around the sale — not the shopping cart.

  • ✓Custom store built for your catalogue
  • ✓Fast product & checkout pages
  • ✓Payments, shipping & tax done right
  • ✓You own the store — no lock-in
200+Sites launchedCustom WordPress builds shipped since 2022.
96/100Avg PageSpeedHand-tuned on every project we ship.
4+Years in businessBuilding WordPress, and only WordPress, since 2022.
25Countries servedServing clients in 25 countries.

No. 01 — The Difference

What custom WooCommerce actually is.

A themed store forces your products into a generic mould. A custom WooCommerce build is architected around your catalogue and your buyer.

Most WooCommerce stores are a bought theme with a plugin pile-up on top — slow product pages, a clunky default checkout, and a back end that fights you every time you add stock. It works, technically. But every extra second of load and every extra checkout field is a customer quietly abandoning their cart.

A custom build flips that. We architect the store around the buying flow: fast product and category pages, a streamlined checkout with only the fields you need, payments, shipping and tax configured properly for your market, and product schema so your listings show up sharp in search. The result is a store that converts more of the traffic you already have — and one you can actually run yourself.

No. 02 — The Reality

What's really riding on your store.

01

A slow product page is a closed till.

02

Every extra checkout field is a customer walking out the door.

03

You can't discount your way out of a store that leaks buyers.

No. 03 — The Moving Parts

What's inside a custom WooCommerce build.

Nine parts, engineered so the store loads fast, converts hard and scales without breaking.

01

Store Architecture

The structure planned around your catalogue, not a theme's defaults.

02

Product & Category UX

Pages designed to showcase and sell, not just list.

03

Custom Checkout

A streamlined checkout with only the fields that earn their place.

04

Payment Gateways

Stripe, PayPal, Afterpay and more, configured and tested.

05

Shipping & Tax

Rates, zones and tax set up properly for your market.

06

Speed Optimisation

Fast product and cart pages that score 90+.

07

Product Schema & SEO

Rich results so your listings stand out in search.

08

Inventory & Orders

A back end that's clean and quick to manage.

09

Conversion Tracking

GA4 and e-commerce events so you see what sells.

No. 04 — Pricing

Simple pricing, no surprises.

No monthly platform fee, no cut of every sale, no app subscriptions. Fixed scope, fixed price, agreed before we start — and we custom-quote anything in between within 24 hours.

Starter

From$99

A working store for a smaller catalogue, set up correctly.

  • ✓WooCommerce store, up to 25 products
  • ✓Mobile-first shop design
  • ✓Payment & shipping setup
  • ✓Product & category SEO
  • ✓Elementor Pro included, 1 year
  • ✓15 days post-launch support
Most Popular

Standard

From$149

A larger catalogue with the checkout tuned to convert.

  • ✓Up to 100 products, bulk import
  • ✓Custom shop & product templates
  • ✓Cart & checkout conversion tuning
  • ✓Coupons, tax & shipping rules
  • ✓Elementor Pro included, 1 year
  • ✓30 days support + priority queue

Premium

CustomLet's talk

Large catalogues, subscriptions, or migrating off Shopify.

  • ✓Unlimited catalogue / custom build
  • ✓Subscriptions, memberships & integrations
  • ✓Full technical SEO foundation
  • ✓Staging & QA workflow
  • ✓Elementor Pro included, 1 year
  • ✓60 days support + 3 months maintenance

✓ Every package — no transaction fees, you own the customer list.

Elementor Pro is activated under our agency licence for the period stated. Payment gateway fees and hosting are billed separately by those providers.

No. 05 — What Kills Sales

Four things that kill online sales.

Most stores leak revenue in the same predictable places. Fix these and the till rings more.

01 · Speed

Slow product pages

Shoppers won't wait. A sluggish product page loses the sale before it starts.

02 · Checkout

A clunky checkout

Every extra step and field is another chance for the buyer to bail.

03 · Trust

No trust signals

No reviews, badges or clear returns policy and the wallet stays shut.

04 · Mobile

Broken on a phone

Most shopping is mobile. If the store breaks on a phone, so does the sale.

No. 06 — Custom vs Themed

Custom WooCommerce vs a themed store.

CompareFeaturesRecommendedCustom Woo BuildOff-the-shelfWoo ThemeHosted SaaSShopify / Wix
Built aroundYour products and buyerA demo's sample dataThe platform's template
Product page speed90+ typical, hand-tunedTheme bloat, unused codeCapped by the platform
Unique storefront✓One of one✕✕
Checkout control✓Tuned to finish cartsDefault flow only✕ Locked
Product schema & SEO✓Built in, not bolted onPlugin retro-fitBasic only
Transaction fees✓None beyond your gateway✓NonePlatform fee per sale
You own the store✓✓ with licences✕ Platform-locked
Ongoing costHosting only, Care optionalAnnual theme + plugin renewalsMonthly, forever
Scales past 1,000 SKUs✓Stays fast and manageableSlows and strains✓ at higher tiers

Swipe to compare →

No. 07 — The Stakes

The gap where your revenue leaks.

Most online stores lose the majority of their carts at the checkout.

Think about that. You do the hard work — the ads, the SEO, the product photography — to get a ready buyer to the checkout, and then a slow, clunky, distrust-inducing flow talks them out of it at the final step. That's not a traffic problem; it's a store problem. A checkout built for conversion recovers a real slice of that lost revenue from the visitors you're already paying to attract.

Ask Yourself

If a ready buyer hit your checkout right now, would they finish — or bail at step two?

No. 08 — How We Work

Our store-build process.

Six stages from catalogue to first order, with real test transactions before you go live.

01

Discovery & Catalogue

We learn your products, margins and how your customers buy.

Week 1
02

Store Blueprint

Structure, checkout flow and integrations planned and quoted.

Week 1–2
03

Design & Build

Custom product, category and checkout pages, hand-built.

Week 2–4
04

Payments & QA

Gateways, shipping and tax configured, then tested end to end.

Week 4–5
05

Launch & Test Orders

Go-live with real test transactions before customers arrive.

Launch
06

Support & Scale

30 days of free fixes, then ongoing care as the store grows.

Ongoing

No. 09 — Words to Build By

E-commerce truths worth remembering.

01

Nobody abandons a cart they can finish in three taps.

02

Every extra checkout field is a customer walking out.

03

Trust badges sell more than discounts.

04

Your checkout is the register — don't jam it.

05

A store you can't edit yourself isn't really yours.

06

Speed is the cheapest conversion win there is.

No. 11 — Picture This

How to think about your store.

On the floorThe register On your siteCheckout
01 / Picture this

If the register jams, nobody pays

It doesn't matter how good the shop looks. A stuck till means the sale simply doesn't happen.

On the floorThe shelf On your siteProduct page
02 / Picture this

A cluttered shelf gets walked past

Slow, crowded product pages get skipped. A clear one gets the pick-up — and then the basket.

What they gotA brochure What they wantA shop
03 / Picture this

People came to buy, not to browse

Two taps to purchase beats a beautiful catalogue nobody can actually order from.

No. 12 — The Payoff

The results a great store delivers.

90+
PageSpeed score
<2s
Load time
2.5×
Conversion lift
Yours
Store, code and data

Figures are representative and vary by project, industry and starting point.

No. 13 — Client Voices · 4.9★

What our clients say.

★★★★★
Our old site made a serious firm look like a side hustle. The custom build changed how prospects treat us — enquiries are up 40% and they arrive already trusting us.
RH
Rebecca Hall
Principal · Advisory Firm · Sydney
★★★★★
Finally a site that looks like us and not a template. It loads instantly, ranks, and I can edit it myself. Worth every cent.
MC
Marcus Cole
Owner · Retail Brand · Austin
★★★★★
They took us from a scrappy startup site to something that punches above its weight. We closed our first enterprise deal a month after launch.
AK
Ayaan Karim
Co-founder · SaaS Startup · Singapore

No. 14 — Why Us

Why businesses choose WordPress Baba.

01 / Focus

WordPress specialists, not generalists

We do one platform, deeply. Four years of WordPress and nothing but.

↗
02 / Ownership

No lock-in, you own everything

Your store, code and customer data. No platform fees, no ransom to stay online.

↗
03 / Speed

Speed & SEO baked in

Green Core Web Vitals and clean product schema on every build, never an upsell.

↗
04 / Access

Direct access to your developer

No account-manager telephone game. You talk to who builds it.

↗
05 / Pricing

Transparent, fixed pricing

One quote, agreed before we start. No hourly meter, no surprises.

↗
06 / Care

Post-launch care

30 days of free fixes, then an affordable monthly maintenance plan. We don't ghost you.

↗

No. 15 — Pricing

Custom WooCommerce stores, priced simply.

Fixed scope, fixed price, agreed before we start. Pick the tier that matches the brief — we custom-quote anything in between within 24 hours.

Starter Store

From$150

A clean, fast store for a focused catalogue — everything you need to start taking orders.

  • ✓Custom store design
  • ✓Product & category templates
  • ✓Optimised checkout
  • ✓Payments, shipping & tax setup
  • ✓Product schema & SEO
  • ✓30 days post-launch support
Most Popular

Growth Store

From$200

A larger catalogue with the extras that lift conversion — built to grow without a rebuild.

  • ✓Everything in Starter Store
  • ✓Larger catalogue & variations
  • ✓Subscriptions or bundles
  • ✓GA4 & e-commerce tracking
  • ✓Email / CRM integration
  • ✓Advanced speed optimisation

Custom / Migration

Let's talk

Shopify migrations, thousands of SKUs, ERP or inventory sync — scoped and quoted properly.

  • ✓Platform migration
  • ✓Large or complex catalogues
  • ✓Third-party integrations
  • ✓Multi-currency or multi-region
  • ✓Custom checkout logic
  • ✓Fixed quote within 24 hours

No. 16 — FAQs

WooCommerce FAQs.

Straight answers, no sales fog.

Can you migrate my store from Shopify?
Yes. We move your products, orders and customers across to WooCommerce and preserve your SEO with proper redirects, so rankings and links survive the switch.
Can I manage products and orders myself?
Absolutely. WooCommerce is built for self-management, and we hand over training so adding stock and processing orders is straightforward from day one.
Which payment gateways do you support?
Stripe, PayPal, Afterpay, Square and most major gateways — configured and tested for your market before you go live.
How long does it take to build a store?
Most stores launch in 3–4 weeks depending on product count and integrations. We lock the timeline in the brief before we start.
Is the store secure?
We harden the build, keep payments PCI-compliant through your gateway, and set up SSL, backups and security as standard — so card data never touches your server.
What if I have thousands of products?
That's a scoping conversation, not a problem. Large catalogues need different architecture and often an inventory or ERP sync — we quote those properly rather than guessing.