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№ 01 · WORDPRESS WEBSITE REDESIGN SYDNEY · AUSTIN · DHAKASTUDIO ACTIVE · BRIEFS OPEN

WordPress Website Redesign

A redesign that lifts your business — without losing your rankings.

Modernise the look, speed and UX of your site without torching the SEO you've spent years building. We rebuild from the ground up, preserve your content and rankings with proper redirects, and hand you a site that finally matches how good your business actually is.

Redesign, Done Right

Rebuilt for today's buyer — without starting from zero.

  • Fresh design that fits your brand now
  • Faster, cleaner code that scores 90+
  • SEO equity preserved with proper redirects
  • You own everything — no lock-in
200+Sites builtCustom WordPress builds since 2019.
90+Avg PageSpeedHand-tuned on every project.
6+Years in businessWordPress, and only WordPress.
25Countries servedSydney and Austin to Dhaka and beyond.

No. 02 — The Difference

What a website redesign really is.

A redesign isn't a fresh coat of paint on a cracked wall. It's a rebuild of the parts that quietly lose you customers.

Sites age in three ways at once: the look dates, the code slows, and the journey stops matching how people buy today. A proper redesign fixes all three — a modern design that fits your brand now, a clean rebuild that loads fast, and a layout mapped around conversion instead of whatever the old theme dictated.

The danger nobody warns you about is that a careless redesign can tank your traffic overnight — new URLs, missing redirects, lost metadata, and suddenly the rankings you spent years earning are gone. We treat SEO preservation as step one, not an afterthought: every URL mapped, every redirect in place, every bit of metadata carried across so Google barely notices the switch — while your customers definitely do.

No. 03 — The Reality

What's really at stake in a redesign.

01

An outdated site quietly ages your entire brand.

02

A redesign done wrong can wipe your rankings overnight.

03

You don't need a brand-new site — you need the right parts rebuilt.

No. 04 — The Moving Parts

What's inside a proper redesign.

Nine parts, sequenced so nothing breaks and nothing gets lost on the way over.

01

UX & Analytics Audit

We study what your current site does, where it leaks and what's worth keeping.

02

Content & SEO Inventory

Every page, keyword and ranking catalogued before a thing moves.

03

Redirect Mapping

Old URLs mapped to new ones so rankings and links survive the switch.

04

Custom Redesign

A modern visual system drawn for your brand as it is today.

05

Responsive Rebuild

Hand-built, clean and flawless from phone to desktop.

06

Speed Optimisation

The bloat stripped out so the new site scores 90+.

07

SEO Migration

Metadata, headings and schema carried across intact.

08

Conversion Layout

The journey re-mapped around the action you actually want.

09

Launch Monitoring

Rankings and traffic watched closely for weeks after go-live.

No. 05 — Every Build Includes

What's included in every redesign.

No surprise line items. Every redesign ships with the full SEO-safety kit as standard.

Full UX & speed audit
Custom redesign mockups
Complete 301 redirect map
Content migration
Core Web Vitals optimisation
On-page SEO preserved
Post-launch rank monitoring
30-day post-launch support

No. 06 — Signs You Need It

Four signs you need a redesign.

If even one of these sounds like your site, it's quietly costing you customers every day.

01 · Dated

It looks a decade behind your competitors

A tired, templated look makes a strong business feel like a side hustle.

02 · Slow

It crawls and bounces on mobile

Every slow second on a phone is a customer tapping back to someone else.

03 · Fragile

You're scared to edit it

If touching one thing breaks three others, it's a liability, not an asset.

04 · Flat

Traffic comes but nobody converts

Visitors aren't the problem — a layout that doesn't sell is.

No. 07 — Careful vs Careless

A careful redesign vs a risky one.

01 / Rankings

Rankings preserved, not gambled

Every URL redirected and every tag migrated — your traffic survives the move.

02 / Rebuilt

Rebuilt properly, not re-skinned

New code underneath, not a fresh theme bolted onto the same old bloat.

03 / Growth

A foundation you can grow on

Add pages, stores and features later without the whole thing wobbling.

No. 08 — The Stakes

The one thing a redesign can cost you.

A botched redesign doesn't just look bad — it can vanish you from Google.

We've seen businesses relaunch a beautiful new site and watch their organic traffic fall off a cliff, because nobody mapped the redirects or carried the metadata across. Months of rankings, gone in a weekend. It's entirely avoidable — but only if SEO preservation is built into the plan from the very first step, not patched in after launch when the traffic's already gone.

Ask Yourself

If you redesigned tomorrow, would your traffic survive the move — or quietly vanish?

No. 09 — How We Work

Our redesign process.

Six deliberate stages, built so nothing gets lost between the old site and the new one.

01

Audit & Discovery

We audit the current site, catalogue rankings and define what success looks like.

Week 1
02

Redirect & SEO Plan

Every URL mapped and every redirect planned before a pixel moves.

Week 1
03

Redesign

Fresh visual design drawn for your brand today. Two revision rounds.

Week 1–2
04

Rebuild & Migrate

The clean new build, with content and SEO carried across intact.

Week 2–4
05

Launch & Monitor

Go-live, full QA, then we watch rankings and traffic closely.

Launch
06

Support & Scale

30 days of free fixes, then ongoing care whenever you need it.

Ongoing

No. 10 — Words to Build By

Redesign truths worth remembering.

01

A redesign that loses rankings isn't a redesign — it's an amputation.

02

Re-skinning a slow site just makes the slowness prettier.

03

Redirects are boring, right up until you skip them.

04

The best redesign is invisible to Google and obvious to customers.

05

You can modernise without starting from zero.

06

Measure the old site before you bury it.

No. 11 — By Industry

Custom websites for your industry.

Different worlds, one standard. Whichever you're in, the build gets shaped to fit.

01 / Commerce

E-Commerce & Retail

Stores and DTC brands with a shopfront as sharp as the product.

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02 / Local

Local Services

Trades, removalists and clinics built to rank locally and convert.

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03 / Pro

Professional Services

Law, accounting and consulting — premium positioning for premium fees.

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04 / Edu

Education & Courses

Schools, course creators and membership sites with gated content.

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05 / Health

Health & Wellness

Clinics, supplements and fitness brands built for trust-driven markets.

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06 / Startup

Tech & Startups

SaaS and launch sites that make a young company look like the real deal.

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No. 12 — Picture This

How to think about a redesign.

Picture this

Renovation, not demolition

You don't bulldoze a house with good bones — you keep the foundation and rebuild what's tired.

Picture this

Surgery, not a costume change

A real redesign fixes what's underneath, not just what shows in the before-and-after.

Picture this

Move house, keep the address

Done right, your customers and Google arrive at the new site without missing a beat.

No. 13 — The Payoff

The results a redesign delivers.

90+
PageSpeed score
0
Rankings lost
<2s
Load time
100%
Mobile responsive

Figures are representative and vary by project, industry and starting point.

No. 14 — Client Voices · 4.9★

What our clients say.

★★★★★
Our old site made a serious firm look like a side hustle. The custom build changed how prospects treat us — enquiries are up 40% and they arrive already trusting us.
RH
Rebecca Hall
Principal · Advisory Firm · Sydney
★★★★★
Finally a site that looks like us and not a template. It loads instantly, ranks, and I can edit it myself. Worth every cent.
MC
Marcus Cole
Owner · Retail Brand · Austin
★★★★★
They took us from a scrappy startup site to something that punches above its weight. We closed our first enterprise deal a month after launch.
AK
Ayaan Karim
Co-founder · SaaS Startup · Dhaka

No. 15 — Why Us

Why businesses choose WordPress Baba.

01 / Focus

WordPress specialists, not generalists

We do one platform, deeply. Six years of WordPress and nothing but.

02 / Ownership

No lock-in, you own everything

Your code, content and hosting. Walk away any time — it's all yours.

03 / Speed

Speed & SEO baked in

Green Core Web Vitals and clean schema on every build, never an upsell.

04 / Access

Direct access to your developer

No account-manager telephone game. You talk to who builds it.

05 / Pricing

Transparent, fixed pricing

One quote, agreed before we start. No hourly meter, no surprises.

06 / Care

Post-launch care

30 days of free fixes, then Care plans from $200/mo. We don't ghost you.

No. 17 — Where We Work

Three home bases, one standard.

A studio spread across three timezones — so wherever your brief lands, someone's awake to build it.

AU

Sydney

Our Australian base for local trades, retail and professional firms who want to look the part and rank at home.

AU · NZ
US

Austin

Our North American hub for startups, SaaS and DTC brands who need a site that moves as fast as they do.

USA · Canada
BD

Dhaka

Our engineering heart, where the builds get made — deep WordPress craft behind every launch.

UK · IE · Global

Serving clients in 25 countries — async-friendly, English-first, timezones no worries.

No. 18 — FAQs

Website redesign FAQs.

Straight answers, no sales fog.

Will I lose my Google rankings in a redesign?
Not with us. We map every URL, put proper 301 redirects in place and migrate all your metadata, so rankings and traffic carry across. SEO preservation is step one, not an afterthought.
How long does a redesign take?
Most redesigns launch in 3–8 weeks depending on how many pages and how much content needs migrating. We lock the timeline in the brief.
How much does a website redesign cost?
Redesigns start from around AUD $3,500 depending on scope. You get one fixed price agreed before we start.
Do I keep my existing content?
Yes — we migrate your content and improve its structure. Nothing is lost; the good stuff comes across and gets sharper.
Do you handle the redirects for me?
Completely. A full redirect map is part of every redesign, so old links and rankings point to the right new pages.
What's the difference between a redesign and a new site?
A redesign preserves your existing content and SEO while rebuilding design, speed and UX. A new site starts from a blank slate. We'll advise which fits your situation.
START · SINCE 2019

Ready to build a website that works?

Tell us about your business and where the current site lets you down. We come back inside 24 hours with whether we can help, a fixed timeline and a fixed quote. No discovery-call runaround.

4h 23mAvg response time
24 hrQuote turnaround
2 – 8 wksTypical build time
FreeNo discovery call required