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A redesign that lifts your business — without losing your rankings.

Modernise the look, speed and UX of your site without torching the SEO you've spent years building. We rebuild from the ground up, preserve your content and rankings with proper redirects, and hand you a site that finally matches how good your business actually is.

Free · 5 questions

Do you need a redesign, or just a fix?

Most people asking this already suspect the answer. Five questions, thirty seconds, and an honest verdict — including telling you when a rebuild would be a waste of money.

Question 1 of 5

Redesign, Done Right

Rebuilt for today's buyer — without starting from zero.

  • ✓Fresh design that fits your brand now
  • ✓Faster, cleaner code that scores 90+
  • ✓SEO equity preserved with proper redirects
  • ✓You own everything — no lock-in
200+Sites launchedCustom WordPress builds shipped since 2022.
90+PageSpeed scoreHand-tuned on every project we ship.
4+Years in businessBuilding WordPress, and only WordPress, since 2022.
3–8 wksTypical redesignFrom audit to live, scope depending.

No. 01 — The Difference

What a website redesign really is.

A redesign isn't a fresh coat of paint on a cracked wall. It's a rebuild of the parts that quietly lose you customers.

Sites age in three ways at once: the look dates, the code slows, and the journey stops matching how people buy today. A proper redesign fixes all three — a modern design that fits your brand now, a clean rebuild that loads fast, and a layout mapped around conversion instead of whatever the old theme dictated.

The danger nobody warns you about is that a careless redesign can tank your traffic overnight — new URLs, missing redirects, lost metadata, and suddenly the rankings you spent years earning are gone. We treat SEO preservation as step one, not an afterthought: every URL mapped, every redirect in place, every bit of metadata carried across so Google barely notices the switch — while your customers definitely do.

No. 02 — The Reality

What's really at stake in a redesign.

01

An outdated site quietly ages your entire brand.

02

A redesign done wrong can wipe your rankings overnight.

03

You don't need a brand-new site — you need the right parts rebuilt.

No. 03 — The Moving Parts

What's inside a proper redesign.

Nine parts, sequenced so nothing breaks and nothing gets lost on the way over.

01

UX & Analytics Audit

We study what your current site does, where it leaks and what's worth keeping.

02

Content & SEO Inventory

Every page, keyword and ranking catalogued before a thing moves.

03

Redirect Mapping

Old URLs mapped to new ones so rankings and links survive the switch.

04

Custom Redesign

A modern visual system drawn for your brand as it is today.

05

Responsive Rebuild

Hand-built, clean and flawless from phone to desktop.

06

Speed Optimisation

The bloat stripped out so the new site scores 90+.

07

SEO Migration

Metadata, headings and schema carried across intact.

08

Conversion Layout

The journey re-mapped around the action you actually want.

09

Launch Monitoring

Rankings and traffic watched closely for weeks after go-live.

No. 04 — Pricing

Simple pricing, no surprises.

Your content, your URLs and your search rankings carry across. Fixed scope, fixed price, agreed before we start — and we custom-quote anything in between within 24 hours.

Starter

From$50

A modern rebuild of the pages that actually matter.

  • ✓Up to 5 pages rebuilt
  • ✓Modern responsive redesign
  • ✓Rankings & URLs preserved
  • ✓Basic speed pass
  • ✓Elementor Pro included, 1 year
  • ✓15 days post-launch support
Most Popular

Standard

From$80

Full redesign with the SEO migration handled properly.

  • ✓Up to 10 pages rebuilt
  • ✓Full visual redesign, 2 revision rounds
  • ✓301 redirect map & SEO migration
  • ✓Core Web Vitals optimization
  • ✓Elementor Pro included, 1 year
  • ✓30 days support + priority queue

Premium

CustomLet's talk

Whole-site rebuilds, platform migrations, larger page counts.

  • ✓Full-site rebuild, any page count
  • ✓Bespoke redesign system
  • ✓Complete technical SEO migration
  • ✓Staging & QA before go-live
  • ✓Elementor Pro included, 1 year
  • ✓60 days support + 3 months maintenance

✓ Every package — rankings preserved, no lock-in.

Elementor Pro is activated under our agency licence for the period stated. Renewal after that is available through our maintenance plans.

No. 05 — Signs You Need It

Four signs you need a redesign.

If even one of these sounds like your site, it's quietly costing you customers every day.

01 · Dated

It looks a decade behind your competitors

A tired, templated look makes a strong business feel like a side hustle.

02 · Slow

It crawls and bounces on mobile

Every slow second on a phone is a customer tapping back to someone else.

03 · Fragile

You're scared to edit it

If touching one thing breaks three others, it's a liability, not an asset.

04 · Flat

Traffic comes but nobody converts

Visitors aren't the problem — a layout that doesn't sell is.

No. 06 — Careful vs Careless

A careful redesign vs a risky one.

CompareFeaturesRecommendedCareful RedesignSurface onlyA New ThemeStart overRebuild From Scratch
Your rankings✓Mapped and preservedUsually survive✕ Start from zero
301 redirect map✓Every URL accounted forNot needed, not doneRarely complete
What changes underneath✓New code, bloat removed✕ Same bloat, new skin✓Everything
Your existing content✓Migrated and improved✓Stays put✕ Rewritten from nothing
PageSpeed after✓90+ hand-tunedOften no betterDepends who builds it
Safe to edit yourself✓Clean blocks + training✕ Fragile nested rowsDepends
Watched after launch✓Rankings monitored for weeks✕ Nobody's looking✕ Nobody's looking
Time to live✓3–8 weeks✓DaysMonths
CostOne fixed price✓A theme licenceFull build price

Swipe to compare →

No. 07 — The Stakes

The one thing a redesign can cost you.

A botched redesign doesn't just look bad — it can vanish you from Google.

We've seen businesses relaunch a beautiful new site and watch their organic traffic fall off a cliff, because nobody mapped the redirects or carried the metadata across. Months of rankings, gone in a weekend. It's entirely avoidable — but only if SEO preservation is built into the plan from the very first step, not patched in after launch when the traffic's already gone.

Ask Yourself

If you redesigned tomorrow, would your traffic survive the move — or quietly vanish?

No. 08 — How We Work

Our redesign process.

Six deliberate stages, built so nothing gets lost between the old site and the new one.

01

Audit & Discovery

We audit the current site, catalogue rankings and define what success looks like.

Week 1
02

Redirect & SEO Plan

Every URL mapped and every redirect planned before a pixel moves.

Week 1
03

Redesign

Fresh visual design drawn for your brand today. Two revision rounds.

Week 1–2
04

Rebuild & Migrate

The clean new build, with content and SEO carried across intact.

Week 2–4
05

Launch & Monitor

Go-live, full QA, then we watch rankings and traffic closely.

Launch
06

Support & Maintain

30 days of free fixes, then ongoing maintenance whenever you need it.

Ongoing

No. 09 — Words to Build By

Redesign truths worth remembering.

01

A redesign that loses rankings isn't a redesign — it's an amputation.

02

Re-skinning a slow site just makes the slowness prettier.

03

Redirects are boring, right up until you skip them.

04

The best redesign is invisible to Google and obvious to customers.

05

You can modernise without starting from zero.

06

Measure the old site before you bury it.

No. 11 — Picture This

How to think about a redesign.

Not thisDemolition But thisRenovation
01 / Picture this

Keep the bones, rebuild the rest

You don't bulldoze a house with good foundations. You keep what's solid and rebuild what's tired.

Not thisA costume change But thisActual surgery
02 / Picture this

Fix what doesn't show

A real redesign changes what's underneath, not just what appears in the before-and-after shot.

In the worldMove house On your siteKeep the address
03 / Picture this

Everyone still finds you

Done right, your customers and Google both arrive at the new site without missing a beat.

No. 12 — The Payoff

The results a redesign delivers.

90+
PageSpeed score
<2s
Load time
Preserved
Rankings and redirects
Yours
Code, content, hosting

Figures are representative and vary by project, industry and starting point.

No. 13 — Client Voices · 4.9★

What our clients say.

★★★★★
Our old site made a serious firm look like a side hustle. The rebuild changed how prospects treat us — enquiries are up 40% and they arrive already trusting us.
RH
Rebecca Hall
Principal · Advisory Firm · Sydney
★★★★★
Finally a site that looks like us and not a template. It loads instantly, ranks, and I can edit it myself. Worth every cent.
MC
Marcus Cole
Owner · Retail Brand · Austin
★★★★★
They took us from a scrappy startup site to something that punches above its weight. We closed our first enterprise deal a month after launch.
AK
Ayaan Karim
Co-founder · SaaS Startup · Singapore

No. 14 — Why Us

Why businesses choose WordPress Baba.

01 / Focus

WordPress specialists, not generalists

We do one platform, deeply. Four years of WordPress and nothing but.

↗
02 / Ownership

No lock-in, you own everything

Your code, content and hosting. Walk away any time — it's all yours.

↗
03 / Speed

Speed & SEO baked in

Green Core Web Vitals and clean schema on every build, never an upsell.

↗
04 / Access

Direct access to your developer

No account-manager telephone game. You talk to who builds it.

↗
05 / Pricing

Transparent, fixed pricing

One quote, agreed before we start. No hourly meter, no surprises.

↗
06 / Care

Post-launch care

30 days of free fixes, then an affordable monthly maintenance plan. We don't ghost you.

↗

No. 16 — FAQs

Website redesign FAQs.

Straight answers, no sales fog.

Will I lose my Google rankings in a redesign?
Not with us. We map every URL, put proper 301 redirects in place and migrate all your metadata, so rankings and traffic carry across. SEO preservation is step one, not an afterthought.
Do you handle the redirects for me?
Completely. A full redirect map is part of every redesign, so old links and rankings point to the right new pages — nothing lands on a 404.
Do I keep my existing content?
Yes. We migrate your content and improve its structure. Nothing is lost — the good stuff comes across and gets sharper.
What's the difference between a redesign and a new site?
A redesign preserves your existing content and SEO while rebuilding design, speed and UX. A new site starts from a blank slate. We'll tell you honestly which one fits your situation.
How long does a redesign take?
Most redesigns launch in 3–8 weeks, depending on how many pages and how much content needs migrating. We lock the timeline in the brief before we start.
How much does a redesign cost?
Redesigns start from $149 and scale with the number of pages and how much migration is involved. You get one fixed price agreed before any work begins.