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WordPress Speed Optimization

A website that loads before they lose patience.

Core Web Vitals, load times and site structure hand-tuned for real results. We take a site that crawls and hand back one that scores 90+ — same brand, same content, dramatically faster, so you keep the visitors you already pay for.

Speed, Done Right

Same site, same content — dramatically faster.

  • Core Web Vitals into the green
  • Images, caching and code hand-tuned
  • Mobile-first, where the traffic is
  • No rebuild — we keep what you have
90+PageSpeed scoreMobile and desktop, on every project.
<2sLoad timeThe target we tune every build to.
3s+Where users leaveSlow mobile pages get abandoned before they finish.
2×Conversion liftFaster sites routinely convert more of the same traffic.

Figures are representative and vary by project, industry and starting point.

Free Speed Check

Test your website speed.

Enter your URL for a live PageSpeed report — powered by Google. Real scores and Core Web Vitals for mobile and desktop, in under a minute.

Results for · Mobile test

Performance
Accessibility
Best Practices
SEO
LCPLargest Contentful Paint
CLSCumulative Layout Shift
FCPFirst Contentful Paint
TBTTotal Blocking Time
SISpeed Index
Performance
Accessibility
Best Practices
SEO
LCPLargest Contentful Paint
CLSCumulative Layout Shift
FCPFirst Contentful Paint
TBTTotal Blocking Time
SISpeed Index

No. 01 — The Difference

What speed optimization is — and why it pays.

A website lives or dies on the first two seconds. If a page hangs, the visitor leaves before they read a word — and Google notices.

Most slow sites share the same causes: a bought theme dragging a pile of plugins, oversized images, render-blocking scripts and no real caching. Every extra second quietly bleeds conversions and rankings — you paid for the click, then lost it to a loading spinner.

We fix it at the source: Core Web Vitals re-architected, images and fonts optimised, caching and a CDN configured, scripts deferred, and the database cleaned out. Same content, same brand — a site that loads under two seconds and gives every click its best shot at converting.

No. 02 — The Speed Reality

What slow speed is really costing you.

01

A slow page is a closed door — most visitors never wait to knock twice.

02

Every extra second of load time quietly bleeds conversions and rankings.

03

You can't out-spend a slow site — the ad clicks land and leave.

No. 03 — The Moving Parts

What goes into a speed rebuild.

Nine levers, tuned together. Pull one and you get a little; pull all nine and the site transforms.

01

PageSpeed & Vitals Audit

We benchmark LCP, CLS, INP and the full waterfall to find what's dragging.

02

Image & Asset Optimisation

Next-gen formats, compression and correct sizing across every image.

03

Caching & CDN

Page caching plus a global CDN so assets load from close to the visitor.

04

Render-Blocking Cleanup

CSS and JS deferred and minified so the page paints fast.

05

Database Optimisation

Bloat, revisions and orphaned data cleaned out of the database.

06

Lazy-Loading

Off-screen images and iframes load only when needed.

07

Font & Icon Tuning

Web fonts subset and preloaded; icon libraries trimmed.

08

Mobile Performance

Tuned specifically for mobile data and mid-range phones.

09

Before/After Report

Documented scores so you can see exactly what changed.

No. 04 — Every Project Includes

What's included in every speed project.

No surprise line items. These come as standard on every optimization we ship.

WordPress BabaStatement of inclusions Ref · Every project
Items · 10
ItemCost to you
  • 01Full PageSpeed & Core Web Vitals auditIncluded
  • 02Image, font & asset optimisationIncluded
  • 03Caching & CDN configurationIncluded
  • 04Render-blocking script cleanupIncluded
  • 05Database cleanup & optimisationIncluded
  • 06Lazy-loading & deferred assetsIncluded
  • 07Mobile performance tuningIncluded
  • 08Before/after PageSpeed reportIncluded
  • 09Clean, editable build handoverIncluded
  • 1030 days of post-launch supportIncluded
Added to your invoiceAll 10 items · every project Included

Fixed price agreed before work starts

No. 05 — The Bounce Test

How slow speed loses the sale.

Every second of delay, a share of your visitors quietly gives up. Here's what's happening in those seconds.

01 · The Wait

"Still loading…"

The longer the wait, the more visitors leave before the page appears.

02 · The Exit

"Not worth the wait"

Mobile visitors abandon fastest — and mobile is where most traffic is.

03 · The Signal

"Google noticed"

Core Web Vitals are a ranking signal — slow sites sink in results.

04 · The Waste

"Paid, then lost"

Slow landing pages burn ad budget on clicks that never convert.

No. 06 — Fast vs Slow

Why fast beats slow.

CompareFeaturesRecommendedHand-OptimisedDIYOne Cache PluginNothingLeft As-Is
PageSpeed score90+, hand-tunedA marginal gain30–50 typical
Load timeUnder 2 seconds3–4 seconds5 seconds or worse
Core Web VitalsAll greenPartial pass Failing
Root causes fixedYes — at the source Masked, not fixed Untouched
Images optimisedEvery oneSome Oversized
Caching & CDNBoth, configuredCache only Neither
Before/after proofDocumented None None
Holds up over timeYesDegrades as you add plugins Gets slower
CostOne fixed project pricePlugin licenceFree

Swipe to compare →

No. 07 — The Stakes

Every slow second is a customer leaving.

Someone taps your link, ready to buy.

The page starts loading. A hero image crawls in. A layout shift bumps the button just as they reach for it. Three seconds pass — and they're gone, back to the search results, tapping the competitor below you. You paid for that click. The spinner spent it. And you'll only ever see it as a bounce.

Ask Yourself

If a ready-to-buy visitor hit your slowest page right now, would it load in time to close them — or lose them?

No. 08 — How We Work

Our speed optimization process.

Six stages, one fixed price, with before-and-after proof at the end.

01

Speed Audit

We benchmark Core Web Vitals, the waterfall and what's dragging it down.

Day 1
02

Optimisation Plan

Every fix scoped and quoted, worst offenders first.

Day 1–2
03

Assets & Code

Images, fonts, scripts and CSS optimised and cleaned.

Day 2–4
04

Caching & CDN

Caching, CDN and server tuning configured, then tested.

Day 4–5
05

Verify & Report

Re-test on real devices; before/after scores documented.

Day 5
06

Support & Monitor

30 days of fixes, then monitoring so speed stays.

Ongoing

No. 09 — Words to Build By

Truths about website speed.

01

A pretty site that loads in six seconds is an expensive spinner.

02

Every second of load time is a customer deciding to leave.

03

Google reads your Core Web Vitals even when your visitors don't.

04

Speed compounds: faster pages rank better and convert more.

05

The fastest page is the one that ships the least junk.

06

A caching plugin hides the problem; it doesn't remove it.

No. 11 — Picture This

How to think about site speed.

In the shopOne till, long queue On your siteA slow page
01 / Picture this

They join, wait, walk out

Nobody complains on the way out. You never see the people who left — only the ones who stayed.

In financeCompound interest On your siteSpeed gains
02 / Picture this

It pays you back twice

Better rankings bring more visitors, and faster pages convert more of them. The two multiply.

In businessA hidden tax On your siteEvery slow second
03 / Picture this

Paid in sales you never see

It comes off every single visit, and the only place it ever shows up is your bounce rate.

No. 12 — The Payoff

The results a speed rebuild delivers.

90+
PageSpeed score
<2s
Load time
Lower
Bounce rate
Better
Rankings and conversions

Figures are representative and vary by project, industry and starting point.

No. 13 — Client Voices · 4.9★

What our clients say.

★★★★★
Finally a site that looks like us and not a template. It loads instantly, ranks, and I can edit it myself. Worth every cent.
MC
Marcus Cole
Owner · Retail Brand · Austin
★★★★★
Our old site made a serious firm look like a side hustle. The custom build changed how prospects treat us — enquiries are up 40% and they arrive already trusting us.
RH
Rebecca Hall
Principal · Advisory Firm · Sydney
★★★★★
They took us from a scrappy startup site to something that punches above its weight. We closed our first enterprise deal a month after launch.
AK
Ayaan Karim
Co-founder · SaaS Startup · Singapore

No. 14 — Why Us

Why businesses choose WordPress Baba.

01 / Focus

WordPress specialists, not generalists

We do one platform, deeply. Four years of WordPress and nothing but.

02 / Ownership

No lock-in, you own everything

Your code, content and hosting. Walk away any time — it's all yours.

03 / Proof

Documented before and after

Real scores on real devices, so you can see exactly what changed.

04 / Access

Direct access to your developer

No account-manager telephone game. You talk to who does the work.

05 / Pricing

Transparent, fixed pricing

One quote, agreed before we start. No hourly meter, no surprises.

06 / Care

Post-launch care

30 days of free fixes, then an affordable monthly Care plan. We don't ghost you.

No. 16 — FAQs

Speed optimization FAQs.

Straight answers, no sales fog.

Will you change how my site looks?
No. Same brand, same content, same design — just dramatically faster. Speed work happens under the hood.
What PageSpeed score can you get my site to?
Most sites reach 90+ on mobile and desktop. We quote a realistic target after the audit, then show you the before and after.
My site is on a page builder — can you still speed it up?
Yes. We optimise Elementor and other builders every day. Caching, asset cleanup and image work make a big difference even on heavy builders.
Do I need a rebuild instead?
Usually not. Most slow sites are fixable as they stand — we'll tell you honestly after the audit if a rebuild would genuinely serve you better.
How long does it take?
Most speed projects run a few days to a week, depending on the site's size and how much cleanup it needs.
Will the speed last?
Yes — we set up caching and best practices that hold. Add a monthly Website Maintenance plan and we monitor it so it never slips back.