Built for the journey
Designed around how members learn and stay, not just how to gate a page.
↗LEARN
Membership & Course Sites
Membership & course sites that keep students coming back.
Custom WordPress LMS and membership builds — gated content, member areas, recurring payments and a student journey that actually gets finished. Built on LearnDash or Tutor LMS, owned entirely by you.
No. 02 — The Difference
What a real membership site is.
A membership site isn't a plugin slapped onto a blog. It's a student journey engineered to be joined, finished and renewed.
Most course and membership sites are built by activating a plugin and hoping for the best — a confusing dashboard, a course flow that loses people by lesson two, slow video pages, and no sense of progress. Members sign up, get lost, and quietly cancel. And in a recurring-revenue business, churn is the whole ballgame.
A custom LMS build is designed around the member's journey: a clean dashboard that makes the next step obvious, gated and dripped content that keeps people coming back, recurring payments that just work, and progress tracking and certificates that give members a reason to finish. Built on LearnDash or Tutor LMS, tuned for speed, and fully owned by you — so your income isn't renting space on someone else's platform.
No. 03 — The Reality
What churn really costs you.
01
A course nobody finishes doesn't sell twice.
02
Recurring revenue lives and dies on the dashboard.
03
A confused member is a cancelled member.
No. 04 — The Moving Parts
What's inside a custom LMS build.
Nine parts, engineered around getting members to join, finish and renew.
01
Membership Strategy
Tiers, access and pricing planned around retention.
02
Course Structure
Lessons and modules sequenced so people actually finish.
03
LMS Setup
LearnDash or Tutor LMS configured properly, not just switched on.
04
Gated & Drip Content
Access controlled and content released to keep members engaged.
05
Member Dashboard
A clean home base that makes the next step obvious.
06
Payments & Subscriptions
Recurring billing that works and holds up at scale.
07
Progress & Certificates
Tracking and rewards that give members a reason to return.
08
Speed Optimisation
Fast lesson and video pages that don't frustrate.
09
Retention Analytics
Insight into where members drop off so you can fix it.
No. 05 — Every Build Includes
What's included in every LMS build.
No surprise line items. Every build ships ready to enrol your first member.
✓Custom LMS / membership build
✓Course & lesson structure
✓Member dashboard
✓Payment & subscription setup
✓Drip & gated content
✓Progress tracking & certificates
✓Core Web Vitals optimisation
✓30-day post-launch support
No. 06 — Why Members Churn
Four reasons members churn.
Recurring revenue leaks in the same predictable places. Close these and members stay.
01 · Dashboard
A clunky login and dashboard
If members can't find the next lesson in seconds, they stop looking.
02 · Flow
A confusing course flow
A course that loses people by lesson two never gets finished — or renewed.
03 · Speed
Slow video and lesson pages
Buffering and lag turn a paid experience into a frustrating one.
04 · Progress
No sense of progress or reward
Without milestones and wins, motivation fades and cancellations rise.
No. 07 — Custom vs Plugin
A custom LMS vs a plugin slapped on.
Handles scale and payments
Recurring billing and growing member counts that don't break the site.
↗Editable and yours
Add courses and members yourself — your platform, your income, no lock-in.
↗No. 08 — The Stakes
Recurring revenue lives on the first login.
A member who doesn't finish lesson one rarely stays for month two.
That first session is everything. If a new member logs in and immediately feels lost — a cluttered dashboard, an unclear next step, a slow page — the doubt creeps in and the cancellation follows. Retention isn't a marketing problem you fix later; it's built into the experience from the first click. Get the journey right and members finish, renew and refer. Get it wrong and no amount of new sign-ups fills a leaking bucket.
Ask Yourself
If a new member logged in today, would they finish lesson one — or never come back?
No. 09 — How We Work
Our LMS build process.
Six stages from structure to scale, built around members who join and stay.
01
Discovery & Structure
We map your content, tiers and how members should move through it.
02
LMS Blueprint
Platform, dashboard and payment flow planned and quoted.
03
Design & Build
Custom member area, courses and dashboard, hand-built.
04
Payments & Content
Subscriptions, drip and gating configured and loaded.
05
Launch & Test
Go-live with real test enrolments before members arrive.
06
Support & Scale
30 days of free fixes, then support as you add courses.
No. 10 — Words to Build By
Membership truths worth remembering.
01
A course nobody finishes doesn't sell twice.
02
Recurring revenue lives and dies on the dashboard.
03
Gate the content, not the experience.
04
A confused member is a cancelled member.
05
Drip keeps them; dumping everything loses them.
06
Own your platform, or rent your income.
No. 11 — By Industry
Custom websites for your industry.
Different worlds, one standard. Whichever you're in, the build gets shaped to fit.
E-Commerce & Retail
Stores and DTC brands with a shopfront as sharp as the product.
View ↗Local Services
Trades, removalists and clinics built to rank locally and convert.
View ↗Professional Services
Law, accounting and consulting — premium positioning for premium fees.
View ↗Education & Courses
Schools, course creators and membership sites with gated content.
View ↗Health & Wellness
Clinics, supplements and fitness brands built for trust-driven markets.
View ↗Tech & Startups
SaaS and launch sites that make a young company look like the real deal.
View ↗No. 12 — Picture This
How to think about a membership site.
A gym, not a locker
Members pay for the ongoing experience and progress, not just a place to store content.
↗The dashboard is the front desk
A good front desk points you straight to what's next; a bad one leaves you wandering.
↗Drip is a breadcrumb trail
Releasing content over time gives members a reason to keep coming back.
↗No. 13 — The Payoff
The results a great LMS delivers.
90+
PageSpeed score
2.5×
Retention lift
<2s
Load time
100%
Recurring-ready
Figures are representative and vary by project, industry and starting point.
No. 14 — Client Voices · 4.9★
What our clients say.
No. 15 — Why Us
Why businesses choose WordPress Baba.
WordPress specialists, not generalists
We do one platform, deeply. Six years of WordPress and nothing but.
↗No lock-in, you own everything
Your code, content and hosting. Walk away any time — it's all yours.
↗Speed & SEO baked in
Green Core Web Vitals and clean schema on every build, never an upsell.
↗Direct access to your developer
No account-manager telephone game. You talk to who builds it.
↗Transparent, fixed pricing
One quote, agreed before we start. No hourly meter, no surprises.
↗Post-launch care
30 days of free fixes, then Care plans from $200/mo. We don't ghost you.
↗No. 16 — More Ways We Help
Other services we offer.
A membership build is where many projects start. Here's everything else under the same roof.
01 · Design
Custom Website Design
Brand-aligned WordPress sites built from a blank canvas.
Learn more →02 · RebuildWebsite Redesign
Outdated site reborn — SEO equity preserved, UX rebuilt.
Learn more →03 · CommerceWooCommerce Development
Custom stores architected around the buying flow.
Learn more →04 · ConvertLanding Page Design
High-converting single pages tuned for ad spend.
Learn more →05 · SpeedSpeed & SEO Optimisation
Schema, speed and structure re-architected in one pass.
Learn more →06 · CareWebsite Maintenance
Managed hosting, security, updates and edits.
Learn more →No. 17 — Where We Work
Three home bases, one standard.
A studio spread across three timezones — so wherever your brief lands, someone's awake to build it.
Sydney
Our Australian base for local trades, retail and professional firms who want to look the part and rank at home.
Austin
Our North American hub for startups, SaaS and DTC brands who need a site that moves as fast as they do.
Dhaka
Our engineering heart, where the builds get made — deep WordPress craft behind every launch.
Serving clients in 25 countries — async-friendly, English-first, timezones no worries.
No. 18 — FAQs
Membership & course site FAQs.
Straight answers, no sales fog.
How much does a membership or course site cost?
Custom LMS builds start from around AUD $5,500 depending on features and course volume. One fixed price, agreed up front.
LearnDash or Tutor LMS — which do you use?
Both. We recommend the right one for your needs — LearnDash for deep course features, Tutor LMS for a lighter, cost-effective setup.
Can you set up recurring payments?
Yes. We configure subscriptions and recurring billing through Stripe, PayPal or your preferred gateway.
How long does it take to build?
Most membership and course sites launch in 5–8 weeks depending on the number of courses and features.
Can you migrate my existing course?
Yes. We move your content, members and progress data across and preserve access for existing students.
Can I add new courses myself?
Absolutely. We build on LearnDash or Tutor LMS and train you, so adding courses, lessons and members is straightforward.
START · SINCE 2019
Ready to build a website that works?
Tell us about your business and where the current site lets you down. We come back inside 24 hours with whether we can help, a fixed timeline and a fixed quote. No discovery-call runaround.
4h 23mAvg response time
24 hrQuote turnaround
2 – 8 wksTypical build time
FreeNo discovery call required