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№ 01 · LANDING PAGE DESIGN SYDNEY · AUSTIN · DHAKASTUDIO ACTIVE · BRIEFS OPEN

Landing Page Design

Landing pages built to convert the clicks you paid for.

High-converting, single-goal pages tuned for your ad spend — not watered-down homepages. Fast load, one clear message, one action, and the tracking to prove it's working.

Conversion, Done Right

One page, one goal — zero distractions.

  • Single-goal, conversion-first layout
  • Loads in under two seconds
  • A/B-test ready with full tracking
  • You own the page — no lock-in
200+Sites builtCustom WordPress builds since 2019.
90+Avg PageSpeedHand-tuned on every project.
6+Years in businessWordPress, and only WordPress.
25Countries servedSydney and Austin to Dhaka and beyond.

No. 02 — The Difference

What a landing page actually is.

A landing page isn't a smaller homepage. It's a single-purpose page built to turn one specific click into one specific action.

When you send paid traffic to your homepage, you hand a ready-to-act visitor ten different directions and hope they pick the right one. Most don't. A landing page removes the noise: one message that matches the ad they clicked, one offer, one call to action, and nothing else competing for the click.

The magic is message match — the promise in your ad continues seamlessly onto the page, so the visitor never feels the jolt of "wait, is this the right place?" Add a sub-two-second load, a form built for completion, and proper pixel tracking, and you get a page you can measure and improve. That's the difference between guessing at your ad spend and compounding it.

No. 03 — The Reality

What's really riding on your ad spend.

01

Sending ads to your homepage is pouring petrol on the ground.

02

A slow page burns the budget before the pitch even loads.

03

If you can't measure the page, you're flying blind.

No. 04 — The Moving Parts

What's inside a converting landing page.

Nine parts, each one earning its place by moving the visitor closer to the click.

01

Offer & Message Strategy

We pin down the one promise the page has to land.

02

Conversion Copy

Words that guide the reader to the action, not just fill space.

03

Custom Design

A focused layout built around a single goal.

04

Fast Responsive Build

Hand-built and flawless on every device.

05

Form & CTA Optimisation

Only the fields that earn their place, and a CTA that stands out.

06

Speed Optimisation

Sub-two-second load, because speed is a conversion feature.

07

Tracking & Pixels

GA4, Google Ads and Meta pixels wired in and tested.

08

A/B Test Setup

Structured so you can test headlines, offers and layouts.

09

Thank-You & Follow-up

A confirmation page and follow-up that keeps the lead warm.

No. 05 — Every Build Includes

What's included in every landing page.

No surprise line items. Every page ships ready to point your ads at it.

Conversion-focused design
Fast responsive build
Optimised form & CTA
Speed optimisation
Analytics & pixel setup
A/B-test structure
Thank-you page
30-day post-launch support

No. 06 — Where Ad Money Leaks

Four ways ad money leaks away.

Most campaigns don't fail on the ad — they fail on the page the ad points to.

01 · Homepage

Sending ads to the homepage

Ten paths and no focus. The click had one intent; the page ignores it.

02 · Speed

A slow-loading page

Paid clicks bounce fastest. Every second is budget evaporating.

03 · CTA

A weak or wrong call to action

If the next step isn't obvious and singular, the visitor stalls and leaves.

04 · Match

No message match

When the page doesn't echo the ad, trust breaks and the click is wasted.

No. 07 — Dedicated vs Homepage

A dedicated landing page vs the homepage.

01 / Focus

One goal, not ten

Every element points at a single action instead of scattering attention.

02 / Match

Message matches the ad

The page continues the ad's promise, so the visitor stays in the flow.

03 / Test

Built to test and iterate

Structured for A/B testing, so the page gets better with every campaign.

No. 08 — The Stakes

Every click is money — is yours closing?

You pay for the click whether the page converts or not.

That's the brutal maths of paid traffic. Google and Meta charge you the moment someone clicks, regardless of what happens next. So a page that loads slowly, buries the offer or sends the visitor wandering isn't just underperforming — it's actively lighting your ad budget on fire, click by click. A dedicated, fast, single-goal page is the cheapest lever you have to make the same spend go further.

Ask Yourself

Every click costs you — is your page closing them, or quietly burning the budget?

No. 09 — How We Work

Our landing page process.

Six stages from offer to optimisation, built so the page can keep getting better.

01

Offer & Audience

We nail the one promise and who it's for.

Days 1–2
02

Wireframe & Copy

Structure and conversion copy mapped to the goal.

Days 2–4
03

Design

A focused, on-brand layout built to convert.

Week 1
04

Build & Track

Hand-built, fast, with pixels and analytics wired in.

Week 1–2
05

Launch & Test

Go-live, then we watch the numbers from click to conversion.

Launch
06

Optimise & Scale

A/B test and refine so the page compounds over time.

Ongoing

No. 10 — Words to Build By

Landing page truths worth remembering.

01

Sending ads to your homepage is pouring petrol on the ground.

02

A landing page has one job — don't give it five.

03

If you can't measure it, you can't improve it.

04

Message match beats clever copy every time.

05

Speed is a conversion feature, not a nice-to-have.

06

The best landing page is the one you keep testing.

No. 11 — By Industry

Custom websites for your industry.

Different worlds, one standard. Whichever you're in, the build gets shaped to fit.

01 / Commerce

E-Commerce & Retail

Stores and DTC brands with a shopfront as sharp as the product.

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02 / Local

Local Services

Trades, removalists and clinics built to rank locally and convert.

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03 / Pro

Professional Services

Law, accounting and consulting — premium positioning for premium fees.

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04 / Edu

Education & Courses

Schools, course creators and membership sites with gated content.

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05 / Health

Health & Wellness

Clinics, supplements and fitness brands built for trust-driven markets.

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06 / Startup

Tech & Startups

SaaS and launch sites that make a young company look like the real deal.

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No. 12 — Picture This

How to think about a landing page.

Picture this

A pitch, not a brochure

A brochure lists everything; a pitch makes one case and asks for the sale.

Picture this

One door, not a hallway

A landing page gives the visitor a single door to walk through, not ten to choose from.

Picture this

A matched pair

The ad and the page are partners — when they say the same thing, the click converts.

No. 13 — The Payoff

The results a great page delivers.

90+
PageSpeed score
2.5×
Conversion lift
<2s
Load time
100%
A/B-test ready

Figures are representative and vary by project, industry and starting point.

No. 14 — Client Voices · 4.9★

What our clients say.

★★★★★
Our old site made a serious firm look like a side hustle. The custom build changed how prospects treat us — enquiries are up 40% and they arrive already trusting us.
RH
Rebecca Hall
Principal · Advisory Firm · Sydney
★★★★★
Finally a site that looks like us and not a template. It loads instantly, ranks, and I can edit it myself. Worth every cent.
MC
Marcus Cole
Owner · Retail Brand · Austin
★★★★★
They took us from a scrappy startup site to something that punches above its weight. We closed our first enterprise deal a month after launch.
AK
Ayaan Karim
Co-founder · SaaS Startup · Dhaka

No. 15 — Why Us

Why businesses choose WordPress Baba.

01 / Focus

WordPress specialists, not generalists

We do one platform, deeply. Six years of WordPress and nothing but.

02 / Ownership

No lock-in, you own everything

Your code, content and hosting. Walk away any time — it's all yours.

03 / Speed

Speed & SEO baked in

Green Core Web Vitals and clean schema on every build, never an upsell.

04 / Access

Direct access to your developer

No account-manager telephone game. You talk to who builds it.

05 / Pricing

Transparent, fixed pricing

One quote, agreed before we start. No hourly meter, no surprises.

06 / Care

Post-launch care

30 days of free fixes, then Care plans from $200/mo. We don't ghost you.

No. 17 — Where We Work

Three home bases, one standard.

A studio spread across three timezones — so wherever your brief lands, someone's awake to build it.

AU

Sydney

Our Australian base for local trades, retail and professional firms who want to look the part and rank at home.

AU · NZ
US

Austin

Our North American hub for startups, SaaS and DTC brands who need a site that moves as fast as they do.

USA · Canada
BD

Dhaka

Our engineering heart, where the builds get made — deep WordPress craft behind every launch.

UK · IE · Global

Serving clients in 25 countries — async-friendly, English-first, timezones no worries.

No. 18 — FAQs

Landing page design FAQs.

Straight answers, no sales fog.

How much does a landing page cost?
Landing pages start from around AUD $899 depending on complexity. One fixed price, agreed up front.
How long does it take to build?
Most landing pages are ready in 1–2 weeks, including copy, design, build and tracking.
Does it work with Google and Meta ads?
Yes — landing pages are built specifically for paid traffic, with message match and pixel tracking for Google Ads and Meta.
Do you set up tracking and pixels?
Always. GA4, Google Ads and Meta pixels are wired in and tested so you can measure every conversion.
Can I A/B test the page?
Yes. We structure pages so you can test headlines, offers and layouts and keep improving conversion.
Can you build several landing pages?
Definitely — many clients run a page per campaign or audience. We offer per-page and bundle pricing.
START · SINCE 2019

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