Starter
From$99
A working store for a smaller catalogue, set up correctly.
- ✓WooCommerce store, up to 25 products
- ✓Mobile-first shop design
- ✓Payment & shipping setup
- ✓Product & category SEO
- ✓Elementor Pro included, 1 year
- ✓15 days post-launch support
Custom WordPress e-commerce architected around how people actually buy — not the platform's defaults. Fast product pages, a frictionless checkout, payments, shipping and tax configured properly, and a store you can run yourself.
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Ten checks on the things that decide whether a visitor becomes a customer: platform, checkout security, payment options, product schema and the trust signals a first-time buyer looks for.
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Detecting your platform...
This reads your homepage only. Product pages and the checkout itself often behave differently, and that is usually where the real conversion problems sit.
No. 01 — The Difference
A themed store forces your products into a generic mould. A custom WooCommerce build is architected around your catalogue and your buyer.
Most WooCommerce stores are a bought theme with a plugin pile-up on top — slow product pages, a clunky default checkout, and a back end that fights you every time you add stock. It works, technically. But every extra second of load and every extra checkout field is a customer quietly abandoning their cart.
A custom build flips that. We architect the store around the buying flow: fast product and category pages, a streamlined checkout with only the fields you need, payments, shipping and tax configured properly for your market, and product schema so your listings show up sharp in search. The result is a store that converts more of the traffic you already have — and one you can actually run yourself.
No. 02 — The Reality
A slow product page is a closed till.
Every extra checkout field is a customer walking out the door.
You can't discount your way out of a store that leaks buyers.
No. 03 — The Moving Parts
Nine parts, engineered so the store loads fast, converts hard and scales without breaking.
The structure planned around your catalogue, not a theme's defaults.
Pages designed to showcase and sell, not just list.
A streamlined checkout with only the fields that earn their place.
Stripe, PayPal, Afterpay and more, configured and tested.
Rates, zones and tax set up properly for your market.
Fast product and cart pages that score 90+.
Rich results so your listings stand out in search.
A back end that's clean and quick to manage.
GA4 and e-commerce events so you see what sells.
No. 04 — Pricing
No monthly platform fee, no cut of every sale, no app subscriptions. Fixed scope, fixed price, agreed before we start — and we custom-quote anything in between within 24 hours.
A working store for a smaller catalogue, set up correctly.
A larger catalogue with the checkout tuned to convert.
Large catalogues, subscriptions, or migrating off Shopify.
✓ Every package — no transaction fees, you own the customer list.
Elementor Pro is activated under our agency licence for the period stated. Payment gateway fees and hosting are billed separately by those providers.
No. 05 — What Kills Sales
Most stores leak revenue in the same predictable places. Fix these and the till rings more.
Shoppers won't wait. A sluggish product page loses the sale before it starts.
Every extra step and field is another chance for the buyer to bail.
No reviews, badges or clear returns policy and the wallet stays shut.
Most shopping is mobile. If the store breaks on a phone, so does the sale.
No. 06 — Custom vs Themed
| CompareFeatures | RecommendedCustom Woo Build | Off-the-shelfWoo Theme | Hosted SaaSShopify / Wix |
|---|---|---|---|
| Built around | Your products and buyer | A demo's sample data | The platform's template |
| Product page speed | 90+ typical, hand-tuned | Theme bloat, unused code | Capped by the platform |
| Unique storefront | ✓One of one | ✕ | ✕ |
| Checkout control | ✓Tuned to finish carts | Default flow only | ✕ Locked |
| Product schema & SEO | ✓Built in, not bolted on | Plugin retro-fit | Basic only |
| Transaction fees | ✓None beyond your gateway | ✓None | Platform fee per sale |
| You own the store | ✓ | ✓ with licences | ✕ Platform-locked |
| Ongoing cost | Hosting only, Care optional | Annual theme + plugin renewals | Monthly, forever |
| Scales past 1,000 SKUs | ✓Stays fast and manageable | Slows and strains | ✓ at higher tiers |
Swipe to compare →
No. 07 — The Stakes
Most online stores lose the majority of their carts at the checkout.
Think about that. You do the hard work — the ads, the SEO, the product photography — to get a ready buyer to the checkout, and then a slow, clunky, distrust-inducing flow talks them out of it at the final step. That's not a traffic problem; it's a store problem. A checkout built for conversion recovers a real slice of that lost revenue from the visitors you're already paying to attract.
If a ready buyer hit your checkout right now, would they finish — or bail at step two?
No. 08 — How We Work
Six stages from catalogue to first order, with real test transactions before you go live.
We learn your products, margins and how your customers buy.
Structure, checkout flow and integrations planned and quoted.
Custom product, category and checkout pages, hand-built.
Gateways, shipping and tax configured, then tested end to end.
Go-live with real test transactions before customers arrive.
30 days of free fixes, then ongoing care as the store grows.
No. 09 — Words to Build By
Nobody abandons a cart they can finish in three taps.
Every extra checkout field is a customer walking out.
Trust badges sell more than discounts.
Your checkout is the register — don't jam it.
A store you can't edit yourself isn't really yours.
Speed is the cheapest conversion win there is.
No. 10 — By Industry
Different catalogues, one standard. Whichever you sell in, the store gets shaped to fit.
Stores and DTC brands with a shopfront as sharp as the product.
View ↗ 02 / LocalTrades and home services selling parts, kits or bookable jobs online.
View ↗ 03 / ProFirms selling packaged services, retainers or paid resources.
View ↗ 04 / EduCourse creators selling enrolments, bundles and digital downloads.
View ↗ 05 / HealthClinics, practitioners and fitness brands selling products or plans.
View ↗ 06 / StartupDTC launches and hardware startups taking their first orders.
View ↗No. 11 — Picture This
It doesn't matter how good the shop looks. A stuck till means the sale simply doesn't happen.
Slow, crowded product pages get skipped. A clear one gets the pick-up — and then the basket.
Two taps to purchase beats a beautiful catalogue nobody can actually order from.
No. 12 — The Payoff
Figures are representative and vary by project, industry and starting point.
No. 13 — Client Voices · 4.9★
No. 14 — Why Us
We do one platform, deeply. Four years of WordPress and nothing but.
↗Your store, code and customer data. No platform fees, no ransom to stay online.
↗Green Core Web Vitals and clean product schema on every build, never an upsell.
↗No account-manager telephone game. You talk to who builds it.
↗One quote, agreed before we start. No hourly meter, no surprises.
↗30 days of free fixes, then an affordable monthly maintenance plan. We don't ghost you.
↗No. 15 — Pricing
Fixed scope, fixed price, agreed before we start. Pick the tier that matches the brief — we custom-quote anything in between within 24 hours.
A clean, fast store for a focused catalogue — everything you need to start taking orders.
A larger catalogue with the extras that lift conversion — built to grow without a rebuild.
Shopify migrations, thousands of SKUs, ERP or inventory sync — scoped and quoted properly.
No. 15 — More Ways We Help
A store is where many projects start. Here's everything else we build and look after under the same roof.
Brand-aligned WordPress sites built from a blank canvas.
Outdated site reborn with SEO equity preserved.
LMS and member areas with gated content and recurring payments.
High-converting pages built for campaigns and ad spend.
Structure, schema and on-page work that earns rankings.
Core Web Vitals tuned into the green without a rebuild.
Hosting, security, backups and updates handled monthly.
Firewall, logins and hardening set up properly from day one.
Hacked site cleaned, hardened and back online.
Something already broken? Diagnosed and fixed at the root.
Tell us what you're on now and roughly how many products. We'll tell you straight what the move involves, what carries across, and what it costs.
Message us on WhatsApp ↗No. 16 — FAQs
Straight answers, no sales fog.