What Is the 5-Minute Rule for Leads?
Introduction Someone just filled out your contact form. They want what you sell. They’re interested. Right now. In this exact moment. But you’re in a meeting. Or eating lunch. Or “you’ll get to it later.” So you reply four hours later. Maybe the next morning. Maybe two days later because things got busy. By then? […]
What Is the 90 10 Rule in Sales?
Introduction Ever feel like you’re doing everything right in sales but still getting nowhere? You’re sending emails. Making calls. Posting on social media. Attending meetings. Updating spreadsheets. Busy all day long. But the results? Flat. Maybe even shrinking. Here’s the uncomfortable truth. Most of what you do in sales doesn’t actually produce sales. You’re busy. […]
What Is the 40 40 20 Rule in Sales?
Introduction Most businesses spend most of their marketing energy on the wrong thing. They obsess over ad design. They tweak copy endlessly. They argue about button colors and font choices. And then they wonder why campaigns keep underperforming despite all the creative effort. Here’s what they’re missing. The creative work, the part everyone sees, is […]
What Are the 3 C’s of Sales Strategy?
Introduction Every successful sales strategy starts with three questions. Who are you selling to? What makes your business worth choosing? And why should someone pick you over every other option they have? Those three questions map directly to the 3 C’s of sales strategy: Customer, Company, and Competition. Simple to say. Genuinely hard to get […]
What Are the 5 P’s of Sales?
Introduction Here’s something that trips up a lot of business owners. They have a great product. They know it’s good. But sales? Flat. Leads? Barely trickling in. Customers? Not biting. And they can’t figure out why. Nine times out of ten, the answer lives inside the 5 P’s of sales. These five elements control whether […]
What Is the 2 2 2 Rule in Sales?
Introduction Most sales don’t close on the first contact. Everyone knows this. And yet, most salespeople follow up once, maybe twice, get no response, and quietly move on. Then they wonder why their pipeline stays thin. Here’s the uncomfortable truth. The deal didn’t die because the prospect wasn’t interested. It died because the follow-up stopped […]
What Is the 333 Rule in Sales?
Introduction Most salespeople give up too early. Most business owners follow up once — maybe twice — and then assume the prospect isn’t interested. That assumption is costing them real revenue. Research has shown repeatedly that most sales happen after the fifth contact. But the average sales rep stops at two. That gap between where […]
What Are the 6 W’s of Sales?
Introduction You’ve been in a sales conversation where something felt off. The pitch was smooth. Your offer was solid. But the prospect wasn’t connecting. And you couldn’t figure out why. Most of the time, the answer is simple. You didn’t know enough before you started selling. The 6 W’s of sales is a discovery framework […]
What Is the 80/20 Rule in Sales?
Introduction Take a hard look at your client list. All of them. The easy ones and the difficult ones. The big contracts and the small ones. The ones who refer people and the ones who drain energy. Now ask yourself: which 20% of those clients are responsible for most of your revenue? Because that question […]
What Are the 3 F’s in Sales?
Introduction You’re mid-sales conversation. The prospect seems interested. Then it happens. “I’m not sure this is the right time.” Or “It feels a bit expensive.” Or “I need to think about it.” And suddenly everything stalls. Most salespeople panic at this point. They either push harder and create resistance. Or they back off completely and […]